Notch Novelty Announces Disney License for New Disney/Pixar Movie "Cars" Products

Market Wire, April, 2006

Notch Novelty Corporation (OTC: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items is pleased to announce the first orders of their successful Fuzzy Fun product line with designs from the new Disney/Pixar movie "Cars."

Notch Novelty produces several Disney licensed products through a cooperative agreement with National Design Corporation of San Diego. The agreement currently allows production and distribution of Notch's Fuzzy artboard product line under several Disney brands. These brands include Mickey Mouse, Winnie the Pooh, the Princess Series, Tinkerbell, and now the much-anticipated Disney/Pixar movie, "Cars."

"The addition of 'Cars' to the Fuzzy Fun product line is exciting for us and our distribution network," remarks Brett Weiss, CEO of Notch Novelty. "Fuzzy Fun is perfect for the license. It is fun, perfect for young kids, and is one of the very, very few art projects that can actually be done in a car!"

Notch sales have been growing rapidly, partly fueled by the multiple Disney products now being produced. Revenue growth is expected to continue over the coming year as new products are currently in development.

This press release is available on the Company's official on-line Investor Relations HUB at http://www.AGORACOM.com/IR/NotchNovelty for investor questions, answers and monitored commentary. Alternatively, investors are able to e-mail all questions and correspondence to NHNV@AGORACOM.com where they can also request addition to the investor e-mail list to receive all future press releases and updates in real time.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch items continue to benefit and grow with Disney licensed artwork through cooperative arrangements with National Design of San Diego. You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

For more information or questions please contact: Brett Weiss CEO Notch Novelty brett@notchnovelty.com Investor Relations AGORACOM Investor Relations http://www.AGORACOM.com/IR/NotchNovelty NHNV@AGORACOM.com