Gump's San Francisco and MarketLive Launch New Web Site

MarketLive, Inc., the leading developer of e-commerce retail technology and services for Intelligent Selling® on the Web, today announced that a new online store, enhancing the famed Gump's San Francisco brand on the Internet and offering merchandise that was only available in the store, has gone live. A 144-year old icon of specialty retailing, Gump's is known as a source of unusual, exclusive, and high-quality merchandise -- including a selection of one-of-a-kind pieces. The company's e-commerce initiative is designed to simultaneously leverage its Web, catalog, and in-store presence to provide customers easy access to the Gump's shopping experience.

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"Gump's is renowned for its distinctive store merchandise," said Ken Burke, founder and CEO of MarketLive, "and it has made promoting the Gump's brand to an online audience a key strategic goal. The newly launched site emphasizes the organization's long-time reputation for service and unique products, while making its merchandise accessible to potential customers who may never have the opportunity to visit San Francisco. MarketLive has built an online venue that as closely as possible duplicates the unparalleled experience of walking into Gump's."

Gump's is an emporium of engaging galleries that feature classic and custom jewelry, work from master craftsmen, gifts, furniture, and decorative home accessories. Gump's also offers a world-class selection of crystal, china, and silver, along with bed, bath, and home fragrance selections.

"The Web retail channel has tremendous growth potential," said Jed Pogran, president of Gump's. "We see it as a strong strategic fit with our catalog business and our focus on gift giving. We put considerable effort into finding an e-commerce solutions provider that had successfully created rich, customer-focused online environments and also offered expert consulting services. The MarketLive Intelligent Selling® platform, coupled with the newly redesigned site, will help create sales growth and customer loyalty across all sales channels."

Intelligent Selling at Gump's

MarketLive offers the robust feature-rich platform necessary to launch Gump's inspired merchandising and customer care initiatives. In addition, its e-commerce solutions deliver the sophistication of high-end e-commerce platforms at a price and with the usability required by mid-market companies.

The new site's features include:

--  Gift Finder allows users to search by keyword, price, occasion, and
    recipient -- or any combination -- to see a unique selection of gift
    options.

--  The MarketLive solution lets customers shop by specific artisans and
    designers.

--  The online Gump's Gallery features one-of-a-kind merchandise and
    distinctive pieces that were previously sold only at Gump's San Francisco
    retail location.

The MarketLive Platform gives Gump's a distinct advantage in online visual merchandising. Content management tools enable Gump's marketers to add Artisan Profiles, Design Notes, multiple product images, and other deep product content that makes shopping easier -- without requiring programming or other technical assistance. This ensures that Gump's can grow and optimize its online selling environment as it reaches new markets and expands online sales.

About Gump's

Gump's San Francisco was founded in the city by the bay in 1861. Solomon Gump's emporium grew with this 19th-century city, introducing the burgeoning gentry to the graces of decorative arts from all over the world.

Today, Gump's is an eminent purveyor of unusual, exclusive, and high-quality merchandise and since the turn of the century, the core of its cachet has been its close ties to the Pacific Rim. Its East/West character remains at the heart of the store's current incarnation.

About MarketLive

Since 1995, MarketLive, Inc. ( www.marketlive.com ) has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customers' experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

For Further Information Contact: Jill Hara Kickstart for MarketLive, Inc. 650-346-5204 Email Contact