Willamette University's MBA Program Selects Intelliworks CRM to Drive Recruiting

Market Wire, April, 2006

Intelliworks, Inc., the leader in insight driven actionable CRM for higher education, announced today that Willamette University's Atkinson Graduate School of Management has selected Intelliworks to manage recruiting, admissions, career services, and several key operations processes for its Full-Time MBA, Professional MBA and Executive Development Programs.

"The higher education domain specific functionality in Intelliworks will add value for Willamette. Our program prides itself on providing the personal touch, and we look forward to leveraging the robust CRM features that Intelliworks provides to take our communications and relationships to the next level," said James Goodrich, Dean of the Atkinson Graduate School of Management.

Willamette University's Atkinson Graduate School, located in Salem, Oregon, is accredited by the AACSB International, a distinction held by only 10% of business schools around the world. Atkinson remains one of two programs in the world to be dually accredited by the AACSB for business administration and NASPAA for public administration. The Atkinson School's full-time MBA program is ranked in the Princeton Review's Top 30 for its unique concentration in public finance.

"Higher education is redoubling its focus on building and managing relationships as a baseline requirement for operations. We are pleased to provide our domain knowledge and CRM solution to serve as an enabling factor and a competitive differentiator for Willamette University. It is a pleasure to do business with such forward thinking institutions," said Dev Ganesan, President and CEO of Intelliworks Inc.

Intelliworks builds and sells the "Intelliworks Relationship Manager (iRM)" as its flagship CRM technology suite. Through an integrated delivery of higher education industry best practices and CRM capabilities, iRM enables institutions to:

--  Identify, attract, and convert their best inquiries and applicants
    into students
--  Increase the effectiveness of constituent marketing initiatives
--  Improve the relevance of alumni dialogue with personalized
    communication
--  Raise student, recruiter, and alumni satisfaction with improved
    service capability
--  Achieve a unified view of constituent data while eliminating
    inefficient and expensive information silos
    

About Intelliworks

Intelliworks, Inc. enables colleges and universities to raise their relationship capital by providing insight driven actionable CRM solutions that are tailored specifically for the higher education industry. Leveraging the Intelliworks solution, institutions of higher education realize superior results in their ability to manage strategic recruitment and admissions. The insight provided into building relationships with prospects, students, and alumni enables institutions to communicate with their key constituents in a more personalized and relevant manner. Intelliworks' solutions have evolved through a synergy of built-in best practices from Duke, Columbia, Harvard Business School, Oklahoma, UC - Berkeley, Dartmouth, Wharton, Georgia, and others. As a 100% web-based application, Intelliworks offers attractive scalability for schools and can be implemented at a department, school-wide, or university level. Please visit www.intelliworks.com for more information.

Contact: Anirban Chakrabarti 240-238-3227 Email Contact