Notch Novelty Receives Orders for Over 1,000,000 Disney Items in March and Announces the Introduction of a Second Disney Product Line for Immediate Production

Notch Novelty Corporation (OTC: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items is pleased to announce record sales of their highly successful Disney Fuzzy Fun product line. The company also announced that it has received final art approval and has begun production on a similar Disney licensed product line.

"Needless to say, we are quite pleased," comments Brett Weiss, CEO of Notch Novelty Corporation. "We anticipated receiving orders of 1,000,000 pieces of Disney Fuzzy Fun throughout the first year, but selling that much all in one month was a surprise that we simply did not count on. When this product began shipping last October, we projected first year revenues of $500,000. We are proud to announce that this goal will be surpassed by early June, and we are clearly going to achieve annual revenues of over $1,000,000 on this one product line alone."

"This makes us even more proud to announce the introduction of a second Disney product line, a licensed version of our successful Write-On Magnetic Dry Erase Boards," continues Mr. Weiss. "This product line is sold in a nearly identical format to the same customer base who is buying our Disney Fuzzy Fun line. We cannot yet predict the same success on this new Disney item, but I can promise you the product looks great! With advance sales now of almost two full shipping containers, we are certainly off to a strong start!"

Notch sales have been growing rapidly, partly fueled by the multiple Disney products now being produced. Revenue growth is expected to continue over the coming year as new products are currently in development.

Notch Novelty produces several Disney licensed products through a cooperative agreement with National Design Corporation of San Diego. The agreement currently allows production and distribution of Notch's Fuzzy artboard and the Write-On Magnetic Dry Erase product lines under several Disney brands. These brands include Mickey Mouse, Winnie the Pooh, the Princess Series, Tinkerbell, and now the much-anticipated Disney/Pixar movie, "Cars."

This press release is available on the Company's official on-line Investor Relations HUB at http://www.AGORACOM.com/IR/NotchNovelty for investor questions, answers and monitored commentary. Alternatively, investors are able to e-mail all questions and correspondence to NHNV@AGORACOM.com where they can also request addition to the investor e-mail list to receive all future press releases and updates in real time.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch items continue to benefit and grow with Disney licensed artwork through cooperative arrangements with National Design of San Diego. You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement: Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

For more information or questions please contact: Brett Weiss CEO Notch Novelty brett@notchnovelty.com Investor Relations AGORACOM Investor Relations http://www.AGORACOM.com/IR/NotchNovelty NHNV@AGORACOM.com