eStara to Deliver Click to Call Presentation at Canadian Marketing Association Event

Market Wire, May, 2006

Who: Chris Canning, general manager, eStara Canada

What: Few online marketing technologies have garnered the level of attention that click to call has received of late -- why are marketers so interested in this class of solutions? Click to call connects customers from any online medium -- including websites, email and banner ads -- directly to the call center to increase conversion and help prove ROI for online marketing campaigns. Employed strategically, this technology can be a powerful tool in increasing sales conversion rates, reducing shopping cart or transaction abandonment and improving customer satisfaction.

eStara, the leading provider of multi-channel communications solutions that increase online revenue by linking buyers and sellers, works with the world's most innovative online companies, including Amazon.com, DaimlerChrysler, Starwood and TD Canada Trust, which recently featured eStara's Click to Call in a national television commercial. Drawing on this experience, Canning will instruct audience members on the critical success factors for deploying the technology, and how marketers can dynamically engage online customers using click to call and click to chat solutions to offer the right form of contact at the right time based on the customer's needs.

When:   Monday, May 15
        1:45 - 2:45 p.m. ET

Where:  CMA 2006 National Tradeshow & Convention
        Palais des congrès de Montréal
        Montreal, Canada

About eStara:

eStara ( www.estara.com ) provides the world's most robust and widely deployed Click to Call service, with more than three million users in 113 countries. eStara's IP telephony infrastructure seamlessly transitions consumers, together with the context of their online session, into immediate telephone or PC-based voice contact with the business. The same patented base technology drives eStara's Call Tracking, a flexible, scalable call tracking and monitoring service that supports pay-per-call and subscription revenue models with the largest inventory of local phone numbers in the industry.

Founded in 1999, eStara now serves over 350 global enterprises across many industries including directory and on-line publishing, financial services, travel and hospitality, and online retail. Customers include Amazon.com's A9.com, Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, Hilton Hotels, ThomasNet, Verizon's Superpages.com and Yahoo! UK & Ireland.

Dan Obregon eStara 703-648-8281 dan@estara.clom Mike Kaplan fama PR 617-758-4156 estara@famapr.com