Action Products' 2006 Educational Toys Showcasing at ASTRA Marketplace

Market Wire, May, 2006

Action Products Int'l, Inc (NASDAQ: APII), reports positive results showcasing its product lines to attendees of the American Specialty Toy Retailing Association (ASTRA) Convention & Marketplace currently underway at the World Congress Center in Atlanta, Georgia. ASTRA currently has more than 800 members nationwide and is the leading association dedicated to the education and expansion of the $4 billion US specialty toy industry. A substantial portion of Action Products' revenue is generated through dealers' activities and relationships created through participation at this Marketplace show. The annual event provides an opportunity for the company to interact with current dealers, create new retail dealers, train and showcase new products in preparation for the summer's buying season which sets the fall/winter holiday retail season.

"Many of our newest products are receiving highly favorable reactions from our established retail dealers, and new dealers we are meeting here. We have been able to meet, sign, train, and recruit retail dealers from all over the US, from as far as Alaska, as well as Canada and, for the first time, Italy (though a 200 location chain of franchised specialty toy stores). Amongst our new and updated products, many Marketplace attendees seem most excited about our new JBI: Junior Bureau of Investigation(TM) line from Curiosity Kits, our recently acquired, early confidence building I Made That(TM) brand of home projects from little hands, as well as our expanded line of pirate, gold-rush, sharks, and dinosaur themed I DIG DINOSAURS and I DIG TREASURES brand of excavation adventure(TM) kits. We have several other product lines also supplementing our company's growth. These opportunities help us increase market penetration and consumer reach for Action Products' educational and non-violent brands," says APII CEO, Ron Kaplan.

JBI-Junior Bureau of Investigation kits are recently available to investigate the (play) crime scene, collect evidence and catch culprits. JBI is perfect for any child to explore and discover what it takes to unravel and analyze clues to solve the case! Three different kits to choose from; Junior Bureau of Investigation Evidence Kit(TM), Junior Bureau of Investigation Fingerprint Kit (TM), and Junior Bureau of Investigation Deluxe Investigation Set (TM) ensures something for everyone.

Commenting on current growth expectations, Mr. Kaplan added, "We will remain cautious with projections. Yet, we currently have many pre-booked summer and holiday-season orders, so we are optimistic toward announcing even better results in the critical third and fourth quarter selling season and are pleased to remain on a strong, steady growth path."

The 2006 ASTRA Convention & Marketplace, continues in Atlanta through Wednesday, May 10.

About Action Products International, Inc. Action Products International, Inc, based in Orlando, Florida, is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG series, Space Voyagers "The most authentic Space Toys on the Earth," ToddWorld(TM) soft play toys, Climb@Tron(TM) window-climbing robots, Curiosity Kits and IMADETHAT(TM). Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web sites at www.apii.com , www.curiositykits.com , and www.imadethat.com

About the American Specialty Toy Retailing Association

The American Specialty Toy Retailing Association (ASTRA) currently has more than 800 members nationwide and is the only association dedicated to the education and expansion of the specialty toy industry. For more information about ASTRA please call ASTRA at 312/222-0984 or visit the ASTRA Web site at www.astratoy.org .

Forward-Looking Statements: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact: Ray Oliver Investor Relations Officer 407/481-8007 extension 723 Adam Ben-Evi SBW Alliance Group 407-647-9976 Premier Funding & Financial Marketing Services 480 649-8224 Kelly Black President Email Contact Heather Kerwin Investor Relations Email Contact