Drinks Americas Secures Purchase Order Financing From Production Finance International LLC to Immediately Fund Production of the Initial Orders of Trump Super Premium Vodka

Market Wire, June, 2006

Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") today announced that it has entered into a purchase order financing facility from Production Finance International, LLC ("PFI") to provide the underlying support for the production and launch of Trump Super Premium Vodka.

Drinks Americas has begun to presell Trump Super Premium Vodka and has received purchase orders and commitments for in excess of $5 million. The Company believes that additional orders will be placed as the product is marketed on a national and international basis.

John Kubiak, President and CEO of PFI, said, "Unlike conventional banks, factors, or asset-based lenders, PFI provides financial support based on the customer's purchase orders, and, after assisting with the creation of inventory, enables its customers to turn their receivables into cash. We predominantly look to the market demand for the customer's products, coupled with demonstrated management expertise. Drinks Americas certainly has demonstrated the market demand for its products and the ability of its management team, and we look forward to a long and mutually profitable relationship with the Company."

In addition to the recently announced launch of Trump Super Premium Vodka (which generated initial orders of over $5 million), Drinks Americas is expanding the marketing of Newman's Own Lightly Sparkling Fruit Juice Drinks and is introducing new lines of Newman's Own Sparkling Water and Newman's Own Fruit Teas.

Patrick Kenny, CEO of Drinks Americas, said, "The PFI credit facility will enable Drinks Americas to execute its business plan with the confidence that we will keep pace and grow with the demonstrated demand for our products. It is a major milestone for the Company that we have this important part of our combined financial plan and growth strategy underway."

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream and Roy Yamaguchi's Y Sake. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur; Aguila Tequila; Norman's Wines from Australia's oldest winery; Drinks' award-winning Cohete Rum Guarana from Panama; 1812 Beer from Sackets Harbor Brewery; Swiss T; and Rheingold Beer.

Old Whiskey River, Y Sake, Damiana, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com .

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, 203-762-7000 Ext 18

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact: for Drinks Americas Holdings Investors: Stanley Alschuler Strategic Growth International 212 838-1444 or Fred Schulman 212-686-1515