Advertising Industry Icon Joins Rhythm as Board Member

Market Wire, June, 2006

Rhythm NewMedia, Inc., a leader in mobile advertising , today announced Bob Kuperman as member of the Board of Directors.

Kuperman is internationally recognized within the advertising industry for leading some of the largest advertising agencies and historically brand-effective advertising campaigns. Kuperman rose from Art Director at Doyle Dane Bernbach to Chairman & Chief Executive Officer, where he returned in 2001 to oversee every aspect of the agency's creative product. He also was President & CEO of the Americas at TBWA Worldwide (part of Omnicom) and President & CEO of Chiat/Day's Los Angeles office.

During his career, Kuperman has managed the advertising accounts of global brands including, Volkswagen, Sony, Seagram and Nissan Motor Corp. He has won awards for creative content from Adweek and Advertising Age, as well as creating advertising classics such as Volkswagen's 1949 Auto Show, Teacher's Scotch, Alka Seltzer, Midas Muffler and Meow Mix Cat Food.

"We are excited to have someone of Bob's stature join the team to help us build a new advertising platform for mobile," said Ujjal Kohli, CEO of Rhythm. "Bob brings a tremendous amount of experience and knowledge of advertising agency and global brand needs."

About Rhythm NewMedia

Rhythm is a company enabling ad-supported mobile media , end-to-end. Rhythm's solution provides comprehensive mobile campaign management , and can support advertising on MMS, WAP/HTML, mobile search, video and mobile TV. Rhythm's technology enables advertising that has broad reach, sharp targeting and precise frequency management . Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. Rhythm is currently working with leading mobile operators, brands, content providers and advertising agencies worldwide.

Contact: Andrew Clarke Rhythm NewMedia tel: 415 265 2472