Volvo Launches Worldwide "Pirate" Treasure Hunt for a Buried SUV

Market Wire, June, 2006

MONDAY, JUNE 12, 2006
1:00-1:15 PM EASTERN TIME
IA-6, Transponder 11 (C-Band)
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WHAT: Ever wanted to experience the ways of a true buried treasure-seeking pirate? Volvo Car Corporation will support its official promotion of Disney's upcoming "Pirates of the Caribbean: Dead Man's Chest" with a global, multi-media treasure hunt for a Volvo XC90 V8 that has been buried somewhere in the world.

ABOUT: Here's how she blows, me hearties: beginning June 12 through July 11, individuals nationwide can visit their local Volvo retailer to pick up a free treasure map. Once online, they are asked to go to www.volvocars.us/thehunt to register for the world's first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled online adventure to solve a series of online clues and puzzles. Catch the exclusive premiere and behind-the-scenes for this treasure hunt for the new Volvo spot debuting Monday night, June 12.

The buried one-of-a-kind, pirate-themed Volvo XC90 features a variety of "Pirates of the Caribbean: Dead Man's Chest"-inspired elements, including menacing graphics from the film, black leather seats, custom painted 20 inch wheels and more.

Visit www.volvocars.us/thehunt to participate in Volvo's promotion with Disney for "Pirates of the Caribbean: Dead Man's Chest."

CONTEST: Once registered online, individuals will have puzzles emailed to them on a regular basis. Those who solve the puzzles correctly will continue to receive clues. Individuals can join at any time though July 11, and can catch up with other participants if they correctly answer the puzzles posted online as they are emailed to participants. As the contest progresses, the puzzles will become increasingly harder to solve, with the final online clue e-mailed July 12. Volvo Car Corporation will then select seven finalists from around the world who correctly guess the answer to the final online clue. In August, those finalists will be flown with a guest to the secret car burial location. Each finalist will then set-off on a manic on-the-ground search for the buried vehicle. The first treasure hunter to unearth the SUV gets to keep it.

NEWS FOOTAGE/SOUNDBITES:

--  BEHIND-THE-SCENES FOOTAGE OF CAR BURIAL
--  3O SECOND SPOT
--  FEATURE FILM FOOTAGE
    

For more information, hard copy, contact: David Sands 323-930-5839