Rhythm Joins Standards Committee of the Mobile Marketing Association

Market Wire, June, 2006

Rhythm NewMedia, Inc., a leader in mobile advertising , announced today that the company has joined the Advertising Standards Committee of the Mobile Marketing Association (MMA).

The MMA was established in 2003 by leading advertisers, carriers, and industry vendors to foster the growth of mobile marketing Worldwide. MMA currently has more than 300 members. The Advertising Standards Committee is a Working Group of the MMA developed to establish a library of format and policy guidelines for advertising within content on mobile devices.

"We are pleased to join the Ad Standards committee of the Mobile Marketing Association and collaborate with other industry-leading companies and the advertising community to advance the development of mobile advertising," said Ujjal Kohli, CEO of Rhythm. "With our cross-platform knowledge of mobile, we believe Rhythm is poised to make significant contributions to the development of a common standard."

"We are delighted to welcome Rhythm to the MMA Ad Standards Committee and look forward to the Company's active support in our mission to create the standards and best practices for the mobile advertising community," said Laura Marriott, executive director of the MMA.

About Rhythm NewMedia

Rhythm is a company enabling ad-supported mobile media , end-to-end. Rhythm's solution provides comprehensive mobile campaign management , and can support advertising on MMS, WAP/HTML, mobile search, video and mobile TV. Rhythm's technology enables advertising that has broad reach, sharp targeting and precise frequency management . Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. Rhythm is currently working with leading mobile operators, brands, content providers and advertising agencies worldwide.

Contact: Andrew Clarke Rhythm NewMedia tel: 415 265 2472