Jewelry Exchange Creates New Matching Wedding Bands With State-of-the-Art Computer Technology

Market Wire, July, 2006

Jewelry Exchange , one of the nation's leading jewelry manufacturers and retailers, recently created a new series of matching wedding rings, utilizing a brand new design and manufacturing technology. Christened the " Casada Collection ," these matching his-and-her rings offer unique designs with intricate multi-colored, highly polished gold inlays.

The design team at the Jewelry Exchange worked with one of the country's leading equipment manufacturers to develop a new jewelry line that incorporates traditional Swiss-Cut design methods, along with computer-controlled production. This process uses diamond-tipped cutting tools set at varying angles, resulting in a cut, style, and precision that was previously unattainable.

The entire Casada Collection can be viewed at any of Jewelry Exchange's 14 locations throughout the United States, or by visiting their website at www.jewelryexchange.com . The name for the Casada Collection came from the Portuguese word for "Married." It is believed that couples who believe in Casada will live long and happy lives together.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 25 years, doing business as The Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, and Denver/Greenwood Village. The company operates as The Jewelry Factory in Washington D.C./Bethesda, New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates The Jewelry Source.

The Jewelry Exchange is the largest private importer of diamonds in America, and has over 30,000 loose diamonds in stock. The Jewelry Exchange was also recently named one of the top 25 jewelers in America. For more information, or for directions to a store near you, call 1-800-441-0715 or go online at www.jewelryexchange.com .

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