Maximizer Software Inc.: Sports Court Manufacturer Mathusek Sees Four-Fold Increase in Revenues; Earns CRM Vendor Industry Recognition

Market Wire, July, 2006

Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it has been honored with Customer Interaction Solutions Magazine's CRM Excellence Award for the highly successful deployment of Maximizer Enterprise at sports court manufacturer Mathusek. This is the fourth consecutive year that the publication has recognized the success of Maximizer Software's customers with the CRM Excellence Award.

Headquartered in Bergenfield, NJ, Mathusek Inc. is one of North America's largest installers of performance sports courts and floors. Prior to deploying Maximizer Enterprise, the sales team at Mathusek Inc. was struggling to keep new projects and existing customer records organized. With the help of Wintec Group, Maximizer Software US Business Partner of the Year, the company opted to deploy Maximizer Enterprise to streamline its sales, marketing and customer service processes. Since deploying the system, the company has seen a four-fold increase in sales while implementing standardized processes aimed at better servicing its existing clients.

"Because we don't have an IT team at Mathusek Inc. we appreciated the support Wintec gave us in implementing and customizing Maximizer Enterprise and then training our employees on how to use it effectively. Their experience with Maximizer Enterprise was very valuable," said Warren Mathusek, President, Mathusek Inc. "Now our sales and service operations are integrated within Maximizer Enterprise. The system provides reliable synchronization of information to our reps and it's easy for them to see the significant contribution Maximizer Enterprise is making to our business."

Based on the results Mathusek has achieved with Maximizer Enterprise and the local consulting expertise of Wintec Group, Customer Interaction Solutions Magazine has honored Maximizer Software with its annual CRM Excellence Award.

According to Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions, "For seven years, the editors of Customer Interaction Solutions have identified customer relationship management software vendors that demonstrate not simply product innovation, but also a clear commitment to customer success. Having risen to the top four years in a row, Maximizer Software truly stands out as a company with consistently exceptional CRM products."

This award marks the fourth consecutive year that Customer Interaction Solutions Magazine has recognized the success of Maximizer Software customers with the CRM Excellence Award. Other highly successful Maximizer Software customers who have been highlighted with this recognition include: integration software experts Opalis Software, biotechnology innovators StemCell Technologies, Inc. and industrial joint manufacturing market leader Senior Flexonics Pathway.

"To be honored with a major industry award is a great honor, and the Customer Interaction Solutions CRM Excellence Award is particularly rewarding because it is based entirely on the success our customers are experiencing using our products," said Tom Bennett, Office of the President and Chief Technology Officer, Maximizer Software Inc. "From our proven customer management products to our powerful global network of local business partners, Maximizer Software is well equipped to provide companies like Mathusek with the best opportunity for success in enhancing their businesses and the relationships they have with their customers."

For more information about Mathusek's use of Maximizer Enterprise, please visit the company's case study at: http://www.maximizer.com/about/customers/maxent_mathusek.html .

About TMC(TM)

Technology Marketing Corporation (TMC) publishes four print magazines: Customer Interactive Solutions ( www.cismag.com ), Internet Telephony, SIP Magazine and IMS Magazine; as well as the digital publications, Speech-World, WiFI Telephony Magazine, VoIP Developer, IPTV Magazine and WiMAX Magazine. TMC also produces TMCnet, the world's leading communications and technology Web site. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet, ranked among the top 2,500 Web sites in the World by Alexa.com, publishes more than 20 topical online newsletters. For more information about TMC, visit http://www.tmcnet.com .

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise(TM) customers and over one million Maximizer(TM) users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com .