Great Outdoors, Inc. Completes Acquisition of Somatic Systems Institute, Inc.

Market Wire, July, 2006

Great Outdoors, Inc. (PINKSHEETS: GTDR) announced today that they have completed the acquisition of Somatic Systems Institute, Inc., which is the national resource center for the Total Somatics(TM) pain management solution.

Total Somatics(TM) is a technique which combats unnecessary muscular contraction and its associated pain, often resulting from traumatic injury or chronic stress. Total Somatics(TM) uses a series of movements (lasting as little as five minutes a day) that lengthen muscles back to their natural, relaxed state.

"We are very excited to acquire Somatic Systems Institute, Inc. We believe that their unique approach to pain management will create a great asset for Great Outdoors, Inc.," stated Steve Aronstein, Chairman and CEO Great Outdoors, Inc.

"The acquisition by Great Outdoors will be incredibly beneficial to Somatic Systems Institute, Inc. It will enable us to spread our Total Somatics(TM) methods to a much broader market," stated Kathy Kerber, Vice President of Marketing for Somatic Systems Institute, Inc.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

For more information visit www.somatics.org or contact: Investor Relations 1 866 THE APPL(E)