It's Not You, It's Us: Jetset Studios & 20th Century Fox Create "Be My Ex" Viral Site in Support of "My Super Ex-Girlfriend"

Market Wire, July, 2006

Jetset Studios and 20th Century Fox have teamed up to create the "BE MY EX" viral site, a companion site for the theatrical release of "My Super Ex-Girlfriend." Living up to the mantra "Leave Happy," Jetset Studios, one of the entertainment industry's most original and innovative developers of viral media and online marketing campaigns, produced its first original short film series for the viral website www.bemyex.com , which focuses on the themes of the hilarious movie "My Super Ex-Girlfriend," starring Uma Thurman and Luke Wilson opening nationwide on July 21st. "BE MY EX" is already proving to be an online hit, garnering site of the week accolades at various entertainment portals.

In the Ivan Reitman comedy "My Super Ex-Girlfriend," Matt Saunders (Luke Wilson) thinks he's finally found the perfect girlfriend in Jenny Johnson (Uma Thurman), who just so happens to be a superhero named "G-Girl." When Jenny/G-Girl becomes overly possessive, Matt wants to call it quits -- but how do you break up with a superhero?

Jetset Studios' short film collection -- "Leave Happy: The Right Way to End a Relationship" -- was produced in collaboration with Upstairs Film ( www.upstairsfilm.com ) and is the centerpiece of a viral web campaign that instructs audiences on the right way to end a relationship as coached by the experts at the Be My Ex Institute (est. 1956).

The entire Be My Ex campaign was written and produced by Jetset Studios to promote the upcoming Fox Studios release "My Super Ex-Girlfriend." After writing the content for bemyex.com and scripting the accompanying film series, Jetset Studios' Creative Director Russell Scott turned to Upstairs Film to execute the site's key video series elements.

Directed by Upstairs Film's Michael Toubassi, the instructional videos are a send-up of 1950's health films, complete with an era-appropriate aesthetic and a suitably commanding host, the fictitious Dr. Thorhamer, a bearded, white-coated, relationship expert. Tongue-in-cheek visual lessons and comedic case studies illustrate classic warnings signs, relationship phases and the best methods for a smooth and swift breakup. The series was shot in 24p using the Panasonic DVX100. The website also features the Will You Be My Ex? quiz, the Institute's FAQ, as well as the Top 10 Places to End a Relationship.

Russell Scott, who is also Jetset Studios' Co-Founder, notes: "We wanted to create an original multi-platform experience that demonstrates the universal appeal of 'My Super Ex-Girlfriend,' and we are fortunate to have a highly collaborative relationship with the marketing team at 20th Century Fox that allows us to creatively run wild."

"As audiences grow increasingly sophisticated, we strive to create campaigns that work as stand-alone pieces of entertainment," adds Jetset Studios Co-Founder Patrick Young. "The audience appreciates this and, as a result, is much more likely to pass it along to their friends. This kind of pass-along entertainment is the Holy Grail of online advertising."

In addition to the Be My Ex site, Jetset Studios worked hand-in-hand with 20th Century Fox to create the official site for the film, www.mysuperex.com .

About Jetset Studios:

Jetset Studios has created extremely effective online campaigns for 20th Century Fox, Universal, Paramount, Dreamworks, Sony, LionsGate, and NBC, producing websites, viral features and original content for such high-profile properties as "King Kong," "The 40 Year Old Virgin," and the upcoming "Talladega Nights: The Ballad of Ricky Bobby."

For more information, visit www.jetsetstudios.com .

For Immediate Release Contact: Jessie Nagel Hype 323.938.8363 x102 Email Contact