Fidelity Assets Signs Multifaceted Deal to Provide Prudential California Realty Agents With Search Engine Marketing Services

Market Wire, July, 2006

Fidelity Assets ( www.fidelityassets.com ), the first company to provide search engine marketing services exclusively for real estate professionals, today announced a strategic partnership with Prudential California Realty ( www.prudentialcal.com ) to provide each of their agents with search engine marketing solutions that will connect Prudential agents with active home buyers and sellers using the major search engines, including Google, Yahoo!, AOL, Ask.com and hundreds of their partner websites. Fidelity Assets will also manage Prudential California Realty's corporate search engine marketing (SEM) advertising campaigns as part of the partnership.

In addition to Pay-Per-Click search engine marketing services, Fidelity Assets will provide Prudential California Realtors with a customized online real estate marketing blogging platform, called My Client Builder, and Internet marketing coaching services on an ongoing basis.

"We are honored to become Prudential California Realty's provider of choice for Internet marketing technologies," says Andy Steuer, Fidelity Assets CEO. "Seventy-seven percent of home buyers and sellers initiate their search on the Internet and today, it is essential for real estate professionals to get their marketing message in front of these active home buyers and sellers when they are searching for information. When a home buyer or seller is searching on Google, Yahoo! and the like, they are essentially asking for information about real estate in an agent's neighborhood, and there's no better time for an agent to get their market message in front of these customers. Our expertise in search engine marketing and Internet Marketing coaching will significantly contribute to Prudential California Realty Agents staying at the top of their game in the online market."

Through this partnership, Fidelity Assets becomes Prudential California's partner of choice to provide search engine marketing services for Prudential California Realty's corporate website and agent websites. Fidelity Assets' highly refined campaigns leverage targeted traffic from the major search engines. Fidelity Assets will complement these tools with Internet Marketing coaching for all Prudential California Realty agents. Agents will receive Fidelity Assets' weekly Newsletter covering topics about how they can leverage Internet marketing to build their businesses.

"Our partnership with Fidelity Assets is invaluable for our agents," says Steve Games, CEO of Prudential California Realty. "Prudential California Realty agents are some of the most innovative agents in the business, and our partnership with Fidelity Assets will help them gain an even more competitive advantage by implementing highly targeted online marketing campaigns, so Prudential California Realty agents can connect with home buyers and sellers who are actively searching for help on the major search engines."

About Fidelity Assets

Fidelity Assets ( www.fidelityassets.com ) is a leading provider of search engine marketing (SEM) solutions designed exclusively for real estate brokers and agents. Through its Traffic Sender Internet marketing services ( www.fidelityassets.com/traffic_sender.php ), Fidelity Assets offers real estate professionals personalized marketing campaigns that utilize Google, Yahoo and other major search engines to capture targeted, high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance-based according to the number of visitors and leads generated by the campaign. My Client Builder is a real estate blogging platform and is also available at http://www.fidelityassets.com . Real estate agents and brokers can sign up for Fidelity Assets' free real estate marketing newsletter here: www.fidelityassets.com .

About Prudential California Realty

Prudential California Realty is the largest franchisee of the Prudential Real Estate Network. Based in Southern California, Prudential California Realty operates over 100 offices from San Diego to San Luis Obispo. With almost $24 billion in annual sales, Prudential California Realty is ranked among the top five brokerages in the nation. Prudential California Realty is proud to be part of HomeServices of America, a Berkshire Hathaway affiliate. Recognized and respected by nine out of ten Americans, the Prudential name brings you the strength of one of the nation's largest financial services company. Prudential Financial has grown to provide services to more than 50 million people in North America. Please visit www.prudentialcal.com

Contact: Alexandra Brunais TERPIN COMMUNICATIONS (310) 821-6100 x103 alexandra@terpin.com