Fordham Collaborates With Intelliworks for Enterprise CRM

Market Wire, July, 2006

Intelliworks, Inc., the leader in insight-driven, actionable CRM for higher education announced that Fordham University has selected Intelliworks as their standard for enterprise CRM. Fordham will use the Intelliworks iRM Enterprise product to manage and unify relationship-building activities across the entire University. "Fordham continues to focus on finding ways to enhance personal communication and attention to each individual, which are hallmarks of the Fordham experience. We chose Intelliworks as our CRM platform based on their focus on higher education and their ability to allow our entire University community to engage in building and enhancing relationships with our constituents," said Dr. Peter Stace, Vice President for Enrollment at Fordham.

The implementation of iRM Enterprise will look towards driving efficiencies and increasing effectiveness in recruitment and retention efforts across the diverse undergraduate and graduate programs. With capabilities specific to the needs of higher education, iRM will further empower Fordham to achieve its strategic objectives. Territory management, event management, flexible integration, and targeted analytics combine to provide a unified and agile set of technologies and processes to deploy an entirely new level of service. "Fordham is a huge win for Intelliworks and a testimony to the rapid pace with which CRM is being adopted at the university enterprise level. This reaffirms how CRM is a must-have front-office solution for fundamentally managing relationships while supporting key University business functions," said Dev Ganesan, President and CEO of Intelliworks Inc.

Going forward, Fordham plans to create a unified view of constituents and relationships in iRM, creating a platform that will be integrated with their emerging SCT Banner system. The ensuing result is a truly well thought out and integrated closed loop solution. Along with supporting key business processes, the Intelliworks product offers other powerful capabilities like inbound email management with smart responses and communication tracks that automate and personalize communications, reducing manual process cycle time for daily tasks. No other higher education CRM system offers so much capability on a pure zero-footprint web application framework.

About Intelliworks

Intelliworks, Inc. enables colleges and universities to raise their relationship capital by providing insight-driven, actionable CRM solutions tailored specifically for higher education. The insight provided into building relationships with prospects, students, and alumni enables institutions to communicate with their key constituents in a more personalized and relevant manner. Intelliworks solutions have evolved through a synergy of built-in best practices from Duke, Columbia, Harvard Business School, University of Oklahoma, UC - Berkeley, Dartmouth, Wharton, Georgia, and others. Delivered as a 100% zero foot print web-based application, Intelliworks offers the ability to scale CRM solutions across departments, schools, and the enterprise university system. Please visit www.intelliworks.com for more information.

Contact: Intelliworks, Inc. Email Contact