Universal Music Special Markets and Pringles Create Unique Music Trivia Feature Printed Directly on Pringles Product to Accompany Music Download Promotions

Pringles® and Universal Music Special Markets have teamed to feature music trivia about Universal Music Group artists directly on the potato crisp snack. Utilizing proprietary technology that employs food colorings, each of 330 million crisps in 4 million cans and Snack Stacks packages of Pringles Prints(TM) will feature a question-and-answer about a selected artist beginning in July. Participating artists are The All-American Rejects, Josh Turner, Fefe Dobson, Lee Ann Womack, Julie Roberts, Sugarland, Floetry, Kaci Brown, Rihanna, Akon, Teairra Mari, Billy Currington, Hot Apple Pie, Gary Nichols, Black Buddafly and Juelz Santana. In addition, the Pringles Prints packaging will include artist names and images.

At the same time, a Pringles Web page will display one of the 16 questions-and-answers per artist as well as album cover images of the artists that link to online music retailers where consumers may purchase the album.

Said Kathy Hale, Sr. VP, Universal Music Special Markets: "This is another innovative way to help expose many of Universal's artists to music fans. Fans not only gain access to hearing the artists, but they also learn something about them."

Douwe Bergsma, Pringles North American Marketing Director, adds, "The partnership with Universal Music provides a great opportunity for Pringles to offer something special and fun to our consumers. We are always striving for partnerships that fit with Pringles' fun, great tasting snacking experience."

Examples of the music trivia questions-and-answers are:

--  What is Juelz Santana's real name? (LeRon James)
--  Where did The All-American Rejects do their early recording? (In
    Nick's bedroom)

In a simultaneous promotion, 3 million additional cans of Pringles will offer consumers the opportunity to download one free song from the complete and extensive Universal Music Group digital catalog. Consumers must purchase a specially marked can of Original, Sour Cream & Onion or Barbecue Pringles, then visit Pringles.com to register for a free download. Both promotions will run solely in the U.S. for approximately three months.

About Universal Music Special Markets

Universal Music Special Markets, a division of Universal Music Enterprises, is responsible for maximizing catalog repertoire opportunities through non-traditional, alternative and ancillary channels as well as audio licensing, premium/custom sales and budget releases.

UMe represents the largest catalog in the U.S. of recorded music with recordings from the world's greatest artists. Among the legendary artists are ABBA, Aerosmith, Louis Armstrong, Chuck Berry, James Brown, Carpenters, Eric Clapton, Patsy Cline, John Coltrane, Bing Crosby, Ella Fitzgerald, Four Tops, Judy Garland, Marvin Gaye, Jimi Hendrix, Billie Holiday, Buddy Holly, Jackson 5, The Mamas & The Papas, Bob Marley, Bill Monroe, Van Morrison, Nirvana, The Police, Smokey Robinson, Lynyrd Skynyrd, Cat Stevens, Rod Stewart, The Supremes, The Temptations, Conway Twitty, Muddy Waters, Hank Williams, and The Who.

UMe is a division of Universal Music Group.

About Universal Music Group

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

PRESS CONTACT: Sujata Murthy UMe 310-865-7812