ViTrue, Inc. Partners With Publicis Groupe's Denuo

Market Wire, July, 2006

ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced a partnership with Denuo, the media futures consulting practice of the world's fourth largest communications company, Publicis Groupe (Euronext Paris: FR0000130577) (NYSE: PUB). Under the agreement, ViTrue and Denuo will work together to bring the power of user-created content to Publicis Groupe's various agency brands and clients. ViTrue's partnership with Denuo marks the first time a global communications network has partnered with a user-created advertising technology innovator to harness the power of social networking.

Tim Hanlon, Denuo senior vice president, said, "As the world of marketing becomes more transparent and sophisticated, the reflective voice of the consumer has taken on supreme importance. With an ever-expanding array of paradigm-changing technological advances, consumers today have unprecedented ability to respond to -- and even initiate -- ad messaging, transforming the discipline of marketing from a one-way monologue into a multi-layered dialogue. ViTrue is at the forefront of this phenomenon and seeks to harmonize the interests of both marketers and consumers -- and we're excited to help them do it."

Hanlon, who oversees Denuo's ventures activity and previously helped launch Starcom MediaVest Group's groundbreaking TV 2.0 practice in 2001, added, "ViTrue offers a powerful technology platform, a keen understanding of consumer behavior and unique insight into leveraging consumer-created content to impact marketing." With the partnership, Hanlon joins ViTrue's Board of Advisors as its charter member, offering strategic insight into the development of advertising strategies that capitalize on ViTrue's platform.

ViTrue and Denuo to Educate and Empower Agencies to Harness Power of User-Created Advertising

Denuo and ViTrue will work together to create products and services geared to help Publicis network companies understand the benefits and harness the power of social networking, specifically user-created advertising. This process will be critical, as the industry expressed some concern about user-created content during the June 2006 Cannes Lions International Advertising Festival. "Because ViTrue is on the frontline of this explosive market, creating the standards for user-created advertising, we are in the unique position to offer Denuo, the greater Publicis global network and their clients critical advice and insights into key technologies, standards, consumer feedback and community interest pertinent to maximizing this powerful medium," said Reggie Bradford, founder and CEO of ViTrue. "We understand that marketers may have some initial reservations about 'letting go' of their brands. However, ViTrue's technology platform ensures that brand stewards can actively participate in the process, easing them into the brand-consumer paradigm shift that is being accelerated by the Internet community."

Global Medium and Reach Equal Large Opportunity

The Denuo/ViTrue combination clearly illustrates and takes advantage of a true global marketplace. User-created content is a global phenomenon, evidenced by the fact that ViTrue's video sharing community, www.sharkle.com , at any given time has video submissions originating from more than 100 countries. Global user-created content, coupled with the depth and breadth of the Publicis network enables brands to gain global exposure.

About ViTrue, Inc.

Headquartered in Atlanta, ViTrue is reinventing the way brand marketing is created, priced and distributed via an online video platform that combines user services, user tools and brand partnerships. ViTrue's Platform is a user-created advertising product that enables brands to leverage consumer creativity to produce more relevant and engaging advertisements at a lower cost of production. The Company's premier online video sharing community, www.sharkle.com , is the destination for more than one million unique users each month to watch videos, share videos, build community, and vote for the videos they like most. For additional information, please visit www.vitrue.com .

About Denuo

Denuo is the media futures consulting practice of marketing communications company Publicis Groupe, S.A., focused on anticipating and exploiting the rapidly changing worlds of digital, interactive and mobile communications. Led by Rishad Tobaccowala, Chief Innovation Officer of Publicis Groupe Media (PGM) and celebrated industry visionary who was identified by Business Week as one of the Top Business Leaders in 2005, and by TIME magazine as a key "Marketing Innovator," Denuo provides strategic consultation, venture partnership and catalyst/activation services to network agencies and brands to enrich their marketing and communication options. Web site: www.denuogroup.com

Contact: Heather Graham Trevelino/Keller Communications Group 404-214-0722 x103 Email Contact