NEC Display Solutions of America, Inc. Selects nFusion Group, LLC as New Agency of Record

Market Wire, August, 2006

NEC Display Solutions of America, Inc. today announced its selection of nFusion as the company's new marketing agency of record. nFusion was selected from a group of four finalists from an agency search that began in March 2006. A leading provider of innovative LCD displays and integrated display solutions, NEC Display Solutions was ranked the best-selling large-screen commercial LCD monitor supplier in both North America and worldwide last year.*

"nFusion was able to gain our confidence in its ability to develop effective ideas for our category while demonstrating a strong understanding of the industry challenges and targets," said Doug Albregts, Vice President of Sales and Marketing, NEC Display Solutions. "We were impressed by the agency's truly integrated approach to marketing and the depth of thought demonstrated for each discipline -- a key selection criteria."

nFusion will work with NEC Display Solutions to increase overall awareness of its products and solutions, support channel development, and integrate marketing communications across a number of traditional and interactive media.

"NEC is a world-class brand and the display division leads its market in innovation, technology leadership and solution flexibility," said John Ellet, nFusion CEO . "It embodies nFusion's ideal client characteristics -- quality products, a commitment to excellence and pioneering leaders. We are honored that NEC chose our team to help represent this brand."

nFusion, based in Austin, Texas, has a strong history of success working with technology leaders. Most recently, the agency launched the first broadcast campaign for Toshiba America's new HD-DVD products . Other leading technology clients include Nokia and Nortel. nFusion also supports market leaders in the entertainment, luxury goods and real estate markets.

About nFusion

nFusion is a full-service marketing agency committed to creating demand and delivering results. As experts in integrated marketing, nFusion applies a disciplined methodology to develop strategy-driven programs that are executed with insightful creative and supported by the latest technology. nFusion is known for executing powerful, persuasive marketing that works across all media -- traditional or interactive -- to drive results for clients. Headquartered in Austin, Texas, nFusion can be found online at www.nfusion.com .

About NEC Display Solutions of America, Inc.

Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading provider of innovative LCD displays and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for the consumer, enterprise, professional, medical and digital signage markets. NEC Display Solutions ranked as the #1 stand-alone LCD monitor provider in the U.S. in the commercial market for CY2005, according to NPD, and as the #1 best-selling large-screen commercial LCD monitor provider worldwide for all of CY2005, according to DisplaySearch. For more information, please call 1-866-NEC-MORE, or visit www.necdisplay.com .

*According to DisplaySearch's Quarterly FPD Public Display Shipment and Forecast Report

nFusion PR Contact: Julie Lass (Free Range PR) 512-297-7154 Email Contact NEC PR Contact: Philip Anast (Tech Image Ltd.) 847-279-0022, x238 Email Contact

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Content provided in partnership with Market Wire