Reed Business to Deploy Burst Media's Enhanced AdConductor Suite

Market Wire, August, 2006

Burst Media today announced that Reed Business, the business division of Reed Elsevier Group PLC, the world leading publisher and information provider, will deploy AdConductor(TM), Burst's complete ad management solution.

With AdConductor, Reed Business, which publishes 135 business-to-business magazines, will create a standardized system across multiple sites, which will support different levels of campaign targeting. As a result, Reed will now be able to sell RON campaigns, or target individual sites and channels. AdConductor will also integrate Reed's order entry, campaign management, and traffic tools into one unified system increasing efficiency through automated processes, and reducing errors.

AdConductor Enterprise will be customized to integrate with Reed's existing CRM system to provide a single point of data entry that will encourage use of the CRM tool amongst Reed's sales team. Finally, AdConductor will provide Reed sales management with sites that allow them to review the advertising and financial performance of each magazine.

"For Reed, the key point of differentiation from other ad servers that support multiple properties is Burst's unique support at the strategic business level," says Sean Keaveny, VP of Web Operations, Reed Business. "I don't know of any other ad serving solution that provides proven technology and processes capable of increasing the overall efficiency of our advertising sales operations."

"AdConductor frees Reed's sales staff to spend their time selling advertising, rather than navigating cumbersome internal systems. AdConductor Enterprise can now be more tightly integrated with existing client systems, resulting in improved reporting and overall performance," says Harry Klein, COO Burst AdConductor. "For all of our customers we try to serve as business consultants as well as technology providers, leveraging our 10 years of Internet advertising sales experience. Our goal is to help them reengineer their processes with proven technology."

With prestige brands in leading positions in key business sectors, Reed Business ( www.reedbusiness.com ) delivers unrivalled access to business professionals across a diverse range of industries such as IT, telecoms, aerospace, electronics, agriculture, manufacturing, hospitality among many other segments. Reed Business is the business division of Reed Elsevier Group PLC, the world leading publisher and information provider.

An online media and technology company founded in 1995, Burst Media ( www.burstmedia.com ) provides products and services for web publishers that help them attract and meet the needs of advertisers. Burst Network sells the value of specialty-content web publishers to brand-focused advertisers. Burst Direct aggregates and optimizes inventory from a larger field of publishers for large scale direct marketers. Through its technology division, Burst markets its ad management solution, AdConductor(TM), to leading content web sites, ad networks, portals, and technology-driven ad providers.

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