MarketLive Partners With Loyalty Lab to Create Best-In-Class Customer Management Solution

Market Wire, August, 2006

MarketLive, a premiere e-commerce platform provider, and Loyalty Lab, Inc., the leader in on-demand retail loyalty and customer management, today announced the integration of Loyalty Lab's Customer Relationship Management Suite with the MarketLive® platform for advanced customer management. The combined solution is the first to deliver a complete end-to-end e-commerce relationship marketing solution for retail marketers. Capabilities include a range of integrated, "mashed up" and very personalized communications, including email, web signage, loyalty programs, and POS messaging -- all based on a newly enabled single view of the customer.

By integrating the MarketLive E-Commerce Platform with Loyalty Lab's Customer Relationship Manager Suite, retail marketers for the first time will have a single solution for multi-channel campaign management, empowering them to deliver integrated and targeted customer communications based on purchases and other behavior across all sales channels. Because the technology is web-based, built to be cost-effective and fast-to-deploy, retail marketers utilizing the combined solution will be able to take advantage of all functionalities and begin improving ROI within 30 days.

The Internet plays a key role in driving retail purchases across other channels, and Jupiter Research predicts that it will influence nearly half of total retail sales by 2010 as consumers increasingly leverage the Internet as a tool to research products, comparison shop, or find deals. With an integrated MarketLive-Loyalty Lab solution, retail marketers will be able to leverage transaction and customer data from each sales channel to drive revenue company-wide.

Chief Information Officer of Sur La Table, Vince Barriero notes, "We are building an online environment that will fully engage our customers and provide a seamless shopping experience. The combined strengths of MarketLive and Loyalty Lab deliver the capabilities we need to personalize our online presence, drive traffic to our stores and provide excellent customer service."

About the Integrated Solution

Loyalty Lab brings to the combined solution fully integrated email and campaign management capabilities for automatically generating and sending personalized messages to customers based on behavioral triggers. Integrated with the MarketLive customer segmentation and personalization engine, this best-in-class architecture is an advancement beyond industry available point solutions and greatly enhances time to market for the end user. This single database generates for marketers a single view of the customer so shoppers are recognized at each touch point regardless of where they entered the system and their activities are tracked. Shoppers can also now earn rewards or receive special offers and promotions at all touch points with Loyalty Lab's loyalty program and promotions management and clubs capabilities.

"Retail marketers today recognize that sophisticated customers get their information from a number of sources before buying, but supporting systems have either kept online and offline data in silos, or required an army of consultants to develop and maintain," said Ken Burke, CEO of MarketLive and author of the book "Intelligent Selling." "Now for the first time MarketLive and Loyalty Lab are delivering a solution to track and leverage all aspects of customer behavior, with an easy-to-use product architecture that really puts the marketing professional in the driver's seat."

"Customer retention is all about quickly moving on the unique and often very complex customer behaviors," said Mark Goldstein, CEO of Loyalty Lab. "We are excited about teaming with MarketLive to deliver a truly unique solution that leverages the inter-relationships of personalized, multi-channel initiatives, as it will drive concrete value to retailers with just the flip of a proverbial switch."

About Loyalty Lab

Loyalty Lab, Inc., based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand email, campaign management, loyalty programs, and incentives from a single desktop. Clients include Smith & Hawken, 1-800-FLOWERS.COM, and Bally Total Fitness. For more information visit www.loyaltylab.com

About MarketLive

Since 1995, MarketLive, Inc. ( www.marketlive.com ) has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.