Datran Media Teams Up With Microsoft to Port StormPost to Microsoft .NET

Market Wire, September, 2006

Datran Media today announced that it has teamed up with Microsoft to port StormPost, Datran Media's top-ranked email marketing automation system, to Microsoft .NET. This will simplify integration for .NET customers and round out the existing suite of Datran Media's .NET-based technology for yield management, life cycle marketing and optimization.

StormPost is an email marketing automation system that provides marketers with advanced, easy to use tools to intelligently communicate with their audience while maintaining deliverability and best practices. It enables marketers to deliver highly targeted, optimized and measurable email campaigns, while reducing dependence on internal IT resources. The StormPost platform is widely recognized for ease of integration, scalability and for being first-to-market with deliverability and compliance. StormPost was created by email service provider SKYLIST, which was acquired by Datran Media earlier this year.

"We are pleased to see Datran Media supporting Microsoft technologies with the release of StormPost.NET," said Erik Zigman, product unit manager at Microsoft Corp. "In supporting .NET, Datran Media is providing customers with easier integration so they can make the most of their existing technology investments."

"Datran Media has been a .NET-focused company from the start, and it has brought us great efficiencies while supporting rapid growth," said Matt Keiser, president of Datran Media. "This combination allows the Datran Media suite of performance marketing tools to be seamlessly integrated, which differentiates our offering and gives our clients the opportunity to better monetize their customer bases."

"StormPost is already known for being one of the easiest platforms to integrate with, and this makes it even easier for .NET-based companies," said Joshua Baer, chief technology officer of Datran Media and architect of StormPost. "This is most important to our customers with the largest databases who want to be 100 percent .NET in-house."

About Datran Media

Datran Media is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit: www.datranmedia.com and the new Datran Media Journal at http://www.outperformance-marketing.com .

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Media Contact, Datran Media: Kathleen Bagley Formidoni Email Contact Tel: 919-833-9975, xt. 11