California Marketing Company Develops Technology to Measure Users' Online Website Behavior
Market Wire, October, 2006
E-Commerce has given marketers some of the most highly targeted, cost-effective sales, lead generation and customer relationship tools ever invented. Yet for all its power, the Internet still generates one of the oldest questions: Am I getting all that I'm paying for?
Acclivity Marketing, a Los Angeles-based Internet marketing services provider, has the answer. Using its proprietary web tracking and analytical technologies, the company supplies accurate, definitive information about website traffic, keyword searches, pay-per-click services, affiliate programs, and much more. With Acclivity's reliable, real-time data, web marketers and their vendors can be assured that dollars are spent to their maximum advantage.
"Unlike other media, the Internet is capable of total accountability. The trick is to have technology that can measure online user behavior regardless of the objective or platform," said Geoff Simon, President of Acclivity Marketing. "Not only can Acclivity make that information obtainable, but at a fraction of the cost of other services. Acclivity enables any company, large or small, to maximize its Internet marketing investment."
Pioneering Technology
Acclivity Marketing's key auditing and analytical technology, Precision Tracking, can monitor the traffic of every page of a customer's website. It also can measure online behavior, track conversion ratios, and profile participants in virtually any kind of web-based marketing effort. Using Precision Tracking, clients can eliminate unprofitable activities and focus on strategies that verifiably contribute to the bottom line.
Acclivity's services are well suited for providers of online marketing services as well as e-commerce practitioners themselves. Website development firms, Search Engine Optimization (SEO) shops, ad agencies, online promotion companies, and others can brand Acclivity's reports with their own labels, adding value and accountability without revealing the source of the information.
"Our Precision Tracking reports are available in real-time via online interface. Data is also stored redundantly throughout the subscription period, so users can compare or aggregate information as needed," noted Simon. "Reports can be downloaded anytime in both Excel and ASCII CSV formats, over any specified period of time."
Precision Tracking gives users total command of their online marketing investment. In addition to standard web page tracking, the technology totals keyword and key phrase usage on various search engines simultaneously; measures responses to online offers; monitors use of affiliate links; and reveals click-through and bounce rates, among many other tasks.
Acclivity Marketing is also qualified to consult on, and/or manage, any of a number of marketing programs and activities. Its unique experience base enables company specialists to craft effective titles and descriptions for online content, strategize and implement new affiliate programs, conduct SEO tests, schedule and purchase Internet media, and solicit appropriate inbound links.
Free 14-Day Trial
Acclivity Marketing offers pay-as-you-go pricing, with reports available 24/7. No long-term contracts are necessary, and pricing starts as low as $149/month. Standard cost for many web analysis tools can run as high as $1,000/month or more, demonstrating the value of Acclivity's services.
For a limited time, Acclivity Marketing is offering a free 15-day trial of its web tracking and analytical services. For more information on the trial offer, or to learn more about Acclivity Marketing's range of services and vendor options including OEM branding, visit www.Acclivitymarketing.com .
About Acclivity Marketing:
Based in Los Angeles, California, Acclivity Marketing is a leading provider of Internet marketing and web analytic services. Employing its own proprietary Precision Tracking technologies, Acclivity Marketing can significantly improve ROI of Internet e-commerce by accurately measuring and analyzing user click-through, keyword search, and other traffic-based metrics important to B2B and B2C marketers. Acclivity's low-cost services are highly valued by website development firms, search engine optimization shops, and a wide range of e-business practitioners. Acclivity Marketing is privately owned. For more information, visit www.acclivitymarketing.com .
PRESS CONTACT: Geoff Simon Acclivity Marketing 818/264-8995 Email Contact
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