Right Hemisphere Deploys VerticalResponse via salesforce.com's AppExchange

Market Wire, October, 2006

salesforce.com Dreamforce Conference -- VerticalResponse, a leading provider of self-service email marketing and direct mail solutions, and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Right Hemisphere has deployed VerticalResponse via the salesforce.com AppExchange. VerticalResponse for AppExchange provides Right Hemisphere with a complete suite of tools for efficiently and cost-effectively creating successful email marketing campaigns. VerticalResponse for AppExchange is immediately available for evaluation and deployment at http://www.salesforce.com/appexchange . The announcement was made today at Dreamforce '06, salesforce.com's User and Developer Conference.

"VerticalResponse for AppExchange gives us the ability to create high quality email marketing campaigns and reliably distribute them to a variety of targeted audiences," said Jack Johnson, director of marketing for Right Hemisphere, the leading provider of Product Graphics Management (PGM) enterprise software. "The integration process through AppExchange is very easy and we're now able to manage and track all our email marketing initiatives within the Salesforce environment."

Companies such as Right Hemisphere can easily integrate VerticalResponse through AppExchange to instantly generate results from their email marketing campaigns.

"VerticalResponse for AppExchange integrates closely with Salesforce to make email marketing easier for their users, even allowing them the option of using their pre-existing Salesforce email templates for their email marketing campaigns," said VerticalResponse CEO Janine Popick. "We've also added customized reporting functions and an enhanced list building query tool to give users greater flexibility and control over their campaigns."

"VerticalResponse for AppExchange is an example of a successful AppExchange integration because it provides a complete suite of tools for email marketing and it is easily deployed within Salesforce," said Matt Holleran, vice president, AppExchange partners, salesforce.com.

VerticalResponse for AppExchange offers a comprehensive solution for any Salesforce user seeking to create a highly effective email marketing campaign. The service provides easy-to-use templates, as well as offers users the ability to use their existing Salesforce email templates. VerticalResponse for AppExchange offers powerful distribution and deliverability capabilities, managing all aspects of email delivery and anti-spam compliance. It also delivers campaign reporting tools, so users can instantly determine the status and effectiveness of their campaigns.

VerticalResponse for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange .

Apex is salesforce.com's breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's own developers.

About VerticalResponse

VerticalResponse, Inc. ( http://www.verticalresponse.com ) is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com .

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.