MEMS Goes Mainstream at Executive Event; Jaguar & Land Rover to Keynote as Consumer Electronics, Mobile Phone, and Automotive Execs Join MEMS Manufacturers

Microelectromechanical Systems, or "MEMS," are tiny machines that combine intelligent sensing and semiconductor circuitry to improve the functionality, cost and flexibility of a range of electronic systems. At the annual MEMS Executive Congress, to be held November 5-7, 2006 in Scottsdale, Ariz., innovators in mobile phone, game console and laptop technology and leaders in automotive safety will gather with luminaries from the MEMS manufacturing world to explore how advancements in MEMS technology will improve the way we live.

"MEMS is experiencing exponential growth. Used in automobile airbags, game consoles, laptop displays, optical MEMS for TVs, and even inkjet cartridges, the total market for MEMS devices is expected to reach nearly $10 billion by 2010, according to market research from Yole Developpement," said Ellen McDevitt, Executive Director, MEMS Industry Group. "In the future, even micro fuel cells will be powered by MEMS. We are at the dawn of a vibrant new age of technological discovery through MEMS."

Hosted by the MEMS Industry Group (MIG), the MEMS Executive Congress offers a keynote by Jaguar & Land Rover, which uses MEMS technology extensively throughout its product line.

"Everything from the velvety smooth ride of the Jaguar to the radar-assisted cruise control that helps keep a safe distance from the car ahead -- performance, quality, safety and reliability are all dependent on MEMS," said Gerard Lancaster, Senior Manager - Chassis Electronics for Jaguar & Land Rover and a keynote speaker at the MEMS Executive Congress. "We are pleased to be part of this important industry gathering to drive greater awareness and further advances in MEMS technology."

The MEMS Executive Congress also offers several panel presentations, in which application and systems manufacturers such as Analog Devices, BAE, Bosch, Freescale Semiconductor, Infineon, Qualcomm, and Nokia, among others, will sit side by side with members of the MEMS industry. The panels include:

--  MEMS Automotive -- Saving Lives while Gaining Market Share;
--  Mobile Phones -- More Capability, Less Space;
--  MEMS Consumer Electronics -- Where Cost Matters; and
--  Benefits and Costs of Doing MEMS Business in Emerging Markets.

Sponsors of the MEMS Executive Congress include EV Group, SUSS MicroTec, SAES Getters S.p.A., LAM Research, and Coventor, leaders in technologies that improve MEMS manufacturing. MEMS Investor's Journal is the media sponsor of the event.

For More Information

The MEMS Executive Congress will be held November 5-7, 2006 at the Camelback Inn, a JW Marriott Resort & Spa located in Scottsdale, Ariz. For more information on attending the event, please contact MIG at 412/390-1644 or email info@memsindustrygroup.org or visit The MEMS Executive Congress at: www.memscongress.com . For press and analyst registration, please contact Catherine Marenghi, Emerge PR, 617/729-3172, cmarenghi@emergepr.com .

About MEMS Industry Group

MEMS Industry Group (MIG) is the trade association representing the MEMS and microstructures industries. The Association enables the exchange of non-proprietary information among members; provides reliable industry data that furthers the development of technology; and works with legislators, policymakers and others toward the greater commercial development and use of MEMS and MEMS-enabled devices. MIG is comprised of over 70 member companies, including Texas Instruments, Bosch, Freescale Semiconductor, IBM, and GE Global Research. For more information, please visit www.memsindustrygroup.org

PRESS CONTACTS (For Editors Only): MEMS Industry Group Ellen McDevitt Phone: 412/390-1644 Email: Email Contact Emerge PR Catherine Marenghi Phone: 617/729-3172 Email: Email Contact