NaviSite Ushers in the Next-Generation of Content Delivery and Acceleration
Market Wire, October, 2006
NaviSite (NASDAQ: NAVI), a leading provider of application management, professional services, and secure content delivery solutions for enterprises, today announced its vision for the next-generation of content delivery and the advancement of its Content Delivery and Acceleration Services (CDN). Optimized for today's dynamic content and business requirements, NaviSite's CDN extends beyond the network to drive rich media and application content into the hands of customers, partners and other end users for maximum business value.
Today's business context for content delivery is very different from five or 10 years ago, driven by increased sophistication in the types of content that need to be delivered and the devices on which that content is viewed. First-generation content delivery networks were designed primarily to ease network congestion caused by the delivery of static web pages through congested public peering points. With advancements in broadband technology, the proliferation of private optical peering, and high-speed fiber optic networks, these legacy networks are now burdened with supporting an unnecessary technology infrastructure not designed for the more proactive delivery capabilities demanded by today's dynamic data and global audiences.
NaviSite's Content Delivery & Acceleration: The Next-Generation Content Delivery Solution
NaviSite's CDN is the first, next-generation content delivery solution designed specifically to meet the content and business requirements driven by "virtual" collaboration amongst end-users (remote, mobile, fixed, etc.); new and highly competitive global markets; the need for 24x7 "anytime/anywhere" access to all content types; and the ability to move content across the entire delivery chain (from the disk on which it sits to the device on which it is viewed). NaviSite uses advancements in the Internet backbone, the Company's unique intelligent delivery technologies, and its extensive expertise in critical supporting services -- hosting, Ecommerce site development, application management, Software-as-a-Service (SaaS), and infrastructure management -- to deliver a holistic solution for getting content into the hands of end users rapidly, efficiently, and flexibly.
"Our experience and vision place us at a unique point within this new content delivery landscape," said Doug Mow, VP of Marketing, NaviSite. "As we began to envision what a next-generation CDN would look like, we drew upon our customer experiences and the technology and expertise from everything NaviSite has built and acquired in the past 10 years, from hosting to application management to SaaS. In doing so, we were able to develop a next-generation content delivery framework from the customer point of view; one designed for today's business context that puts NaviSite in the market leadership position as the only company offering a holistic CDN solution for today and the future."
Much more than just an optimized delivery pipe, the CDNs of today must be multifaceted service delivery platforms, created to provide users with the best experience possible and designed to handle dynamic content beyond just cached static files. These solutions need to combine a number of key components beyond basic delivery to include business decision support, an open and flexible platform, end-to-end delivery perspective, and a choice in services -- such as a shared or dedicated network -- to ensure content is available and accessible with the required control, integration capability, and flexibility needed to drive a company's business.
NaviSite's CDN offers other advantages that existing first-generation networks cannot, including:
-- Better Price for Performance -- Using a next-generation architecture,
NaviSite's CDN offers a flexible, cost-effective solution for all companies
that optimizes the delivery path, facilitates dynamic content distribution;
and charges customers only for what they use (and not for maintaining the
infrastructure) to meet this key business metric;
-- Open Systems -- Built on an open systems platform, NaviSite's CDN
eliminates the "force-fitting" typically required by first-generation
networks and easily operates within the context of a company's back-end
systems;
-- Choice -- NaviSite can cost-effectively offer a shared or dedicated
network infrastructure, giving companies more options and more control over
how to address their business needs;
-- Complete Business Support -- NaviSite supports the complete spectrum
of business operations -- not just the "network" component -- to tie in the
CDN to whatever application, security software, or program necessary to
support the business, regardless of location; and
-- Proprietary Delivery Technologies -- NaviSite utilizes its own
advanced network-level delivery technologies, including HotRoute® for
intelligent network routing; DeltaEdge(SM) for efficient delivery of
dynamic content based in content "deltas" or changes; and InSync(SM) for
the proactive "push" of content to end users at a defined time.
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