Action Sales Group Plans 2007-2008

Action Products International, Inc. (NASDAQ: APII) is this week holding its primary sales meetings gearing up for 2007 and beyond. Meetings are held in Las Vegas with more than 50 Action Products sales representatives from all over the country.

This year's topics include new organizational plans, operational and sales management, and improved brand strategies geared to "reinvigorate shelf presence and retail sales" of key product lines and further build brand equity, beginning in 2007.

New 2007 catalogs, graphic schemes, and undisclosed product plans are receiving resounding positive endorsement.

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"We are seeing major operational improvement and are impressed with the early delivery of new sales materials," said Steve Freedman, President of Phoenix Marketing Inc., a group that represents Action Products with retail partners in the seven states Mid-Atlantic territory. "We previewed new logos and launch plans, and what we are seeing is impressive. We also appreciated the openness of Action's management and recognition of challenges faced in 2006. The 2007 year will be better for us, and 2008 will be spectacular."

About Action Products International, Inc.

Action Products International, Inc. (APII), based in Orlando, Florida, is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at www.apii.com and www.curiositykits.com .

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact: Wendy Jo Moyer Action Products International, Inc. (407) 481-8007 Email Contact