Bloggers' Top-Cited Wikipedia 2006 Entries: "Web 2.0," "Steve Irwin" and "Mark Foley Scandal," Says Nielsen BuzzMetrics
Market Wire, December, 2006
Methodology
Nielsen BuzzRankings reached its conclusions after carefully analyzing buzz and consumer-generated media across more than 38 million blogs in 2006. The company applies machine-learning and natural-language processing techniques to discover real-time insights in the blogosphere, including buzz trends, conversation mapping, blogger profiles and search among other functions. The company hosts and offers as a to the entire online community a free blog-search and analytics tool, called BlogPulse ( www.blogpulse.com ).
About Nielsen BuzzMetrics
The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the global standard in measuring consumer-generated media and word of mouth. Nielsen BuzzMetrics helps more than 100 leading global companies interpret and leverage the buzz surrounding them -- clients like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well as the top 15 pharmaceutical concerns. Partners include the world's largest marketing-services firms, and innovative new-marketing agencies. The company has also collaborated with distinguished research organizations such as the Pew Internet and American Life Project. BuzzMetrics, Inc. is an affiliate of VNU, owner of such renowned research names as ACNielsen and Nielsen Media Research. For more information, visit www.nielsenbuzzmetrics.com .
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Contact: Sandra Parrelli ( Sandra.parrelli@buzzmetrics.com ) 646-654-7772
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