VeriSign and Demand Media Join Forces to Promote .tv Domain Names
Market Wire, December, 2006
VeriSign, Inc. (NASDAQ: VRSN), the leading provider of intelligent infrastructure for the networked world, today announced a strategic alliance with Demand Media to leverage its industry relationships and Web 2.0 expertise to market the .tv Top Level Domain Name (TLD) as the preferred Web address for rich media content. VeriSign will continue to manage the underlying domain name registry for the .tv TLD, including the back end operations and management of the wholesale channel.
The .tv TLD reflects more than the location of a Web site, it reflects the content of that site -- in this case, a compelling and entertaining rich media destination.
"VeriSign is very excited to be working with Demand Media to promote .tv -- one of the most recognizable domain names in the world," said Mark McLaughlin, executive vice president, VeriSign. "By creating an intuitive destination for professional and user-generated video content, everyone from social networking communities to leading media portals can instantly attract consumers and new revenue opportunities. The alliance with Demand Media will increase the global visibility of the .tv TLD and its inherent brand value."
"The Internet media landscape is rapidly evolving and users want to publish and share their personal video content. By registering a .tv domain name and adding video content of their choosing, users can program their own channel," said Richard Rosenblatt, chairman and CEO, Demand Media. "We are thrilled to leverage the synergy of domain name registration and new media for the benefit of .tv registrants and Internet users worldwide."
The new alliance, which combines VeriSign's domain name registry expertise with Demand Media's innovative new media strategy, will offer companies new revenue streams and consumers more engaging experiences. For case studies and examples of companies and individuals who are using .tv, visit www.tv .
About Demand Media
The Demand Media(TM) proprietary media platform powers the company's unique content verticals and highly-trafficked domains and unique content verticals. The Company leverages cutting-edge, user-driven publishing, community and monetization tools in its quest to define the next generation of new media companies. The privately held company was founded in May and is based in Santa Monica, CA, with offices in San Francisco and Seattle, WA. For more information or to register a .tv name, visit channelme.tv.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates intelligent infrastructure services that enable and protect billions of interactions every day across the world's voice and data networks. Additional news and information about the company is available at www.verisign.com .
Forward-Looking Statement
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the risk that VeriSign's announced strategic relationships, including the relationship described herein, may not result in additional products, services, customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
VeriSign and other trademarks, service marks and logos are registered or unregistered marks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. Copyright © 2006 VeriSign, Inc. All rights reserved.
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