Thousands of Sales and Marketing Professionals Accelerate Prospecting Cycle and Boost Sales With Spoke Software's Free Business Contact Information Service

Market Wire, January, 2007

Since introducing its free service in August 2006, Spoke Software has added more than three million new contacts to its database and has enabled more than 6,000 sales and marketing professionals to improve sales productivity with higher quality, more targeted leads. With no requirement to track points, make trades or give away the direct contact information of colleagues, users are flocking to Spoke's online business contact information database which now provides access to more than 35 million people and 900,000 companies -- more than any other online business database. Customers can sign up for the free service by visiting http://www.spoke.com/solutions/getspoke.html

Lead generation is seen by many companies as the #1 challenge facing sales and marketing departments today. Spoke's free service provides all the contact information sales and marketing professionals need to get access to prospects, including email pattern, phone, address, and job history. Users can also harness their relationship network to identify people they know that can make a warm introduction to prospects. Spoke users spend less time prospecting and more time selling.

Finding Accurate Contacts with Spoke

Jeremy Speigel, sales account executive at Sales Spider ( www.salespider.com ), the Web's fastest growing business social network for sales and marketing professionals and business executives, has reduced the time he spends researching contacts with Spoke. Speigel uses the Spoke database daily to look for prospects and feels that Spoke has been instrumental in helping target the right contacts and sell advertising for the site. "I use many tools for researching leads. Once I find a company, I always use Spoke to verify the contact information. It's accurate, and allows me to spend less time researching and more time selling."

More Time Selling with Spoke

Ron Garland, of Lone Wolf Marketing, is a senior sales consultant who helps technology startups develop and implement sales programs to bring new products to market. After switching from ZoomInfo, Garland has been able to spend less time chasing down contact information and more time selling. "I was using ZoomInfo and paying a monthly fee, but it wouldn't let me obtain e-mail addresses or search by titles," said Garland. "Spoke allows me to search by a variety of specific criteria including title and industry, which has cut my research time by two-thirds and enabled me to be very effective. Since I work on commission only, anything that can help me spend more time selling is key to my success."

"We have experienced tremendous growth in users the last few months and have seen our database add more than 3 million new contact names," said Frank Vaculin, CEO of Spoke Software. "Prospecting for new business is hard work and takes too much time. With Spoke you can quickly target and contact prospects, spending less time searching and more time selling."

Spoke also allows marketers to export lists, including email patterns, with pricing based on the number of contacts exported. A premium service is offered for sales organizations that includes integration to customer relationship management and campaign management solutions; intra-company networking; user administration; and training. The premium solution is available with an annual subscription and volume discounts are available.

About Spoke Software

Spoke delivers on-demand business data and detailed contact information for marketing and sales professionals looking to quickly identify prospects and gain access to buyers. Unmatched in scope, Spoke provides information on over 35 million people across more than 900,000 companies, giving marketing and sales teams the contact information they need to penetrate target accounts. Spoke also enables users to leverage both their company and personal networks to access key contacts within accounts. Based in San Mateo, California, Spoke Software is a privately held company with investment from Sierra Ventures, Partech International and DCM - Doll Capital Management. For more information visit http://www.spoke.com or email us at information@spoke.com .

Media Contact: Heather Fitzsimmons Mindshare PR 650-323-3045 Email Contact