Ripple Secures $5 Million in Series A Financing From Venture Capital Firms Trinity Ventures and Draper Fisher Jurvetson

Ripple, a leading developer, distributor and programmer of out-of-home digital networks, announced today that it has secured $5 million in a first round of capital funding from Trinity Ventures and Draper Fisher Jurveston.

Already broadcasting on HD screens in over 375 Southern California and Hawaii retail locations, Ripple's programming is seen by over seven million viewers each month. The Company's up-to-the-minute content includes headline news from CBS, sports from ESPN, and entertainment news from E!, as well as a diverse offering of video and location-based informational content from top television and Internet brands.

"Trinity Ventures and Draper Fisher Jurvetson have solid experience in both retail and technology, which we feel can help us successfully scale our network," said Alex Nocifera, President of Sales and Distribution for Ripple. "We are excited to add their knowledge and vision to our team."

Ripple offers an opportunity for national and local advertisers to target hard-to-reach, sought-after audiences while being presented next to household content brands. The Company's proprietary technology solution and close collaboration with its retail partners creates a unique experience in that what the viewer sees on Ripple's screens is customized for and highly relevant to each location and their in-store audience.

"Ripple's strong network, impressive technology platform for self-serve advertising and distribution and compelling content are reaching specific consumers exactly where they are during the course of the day, in high-traffic retail locations," said Timothy McAdam, General Partner for Trinity Ventures. "Digital out-of-home advertising is a hot sector and we are pleased to add a leader in this space to our portfolio. We look forward to being an integral part of Ripple's growth."

"Ripple is uniquely positioned to capture the value created by converging worlds: internet media, out-of-home networks and local advertising," said Emily Melton, Partner of Draper Fisher Jurvetson. "Ripple will change the way people experience content out of home and DFJ is excited to be part of this next generation media network."

Ripple plans to increase its footprint in Southern California and into other major US markets.

About Trinity Ventures

Trinity Ventures, a 20-year veteran in the venture business with more than $1 billion under management, partners with exceptional entrepreneurs to build great companies. Trinity Ventures focuses on early-stage technology investment opportunities with a particular emphasis on the Digital Media, Internet Services, Mobility, Security and Software markets. Trinity has invested in well over 100 ventures, including such leading companies as Focus Media, Blue Nile, Crescendo Communications, Extreme Networks, Forte Software, Illustra, LoopNet, Speedera Networks, Starbucks and Sygate.

About Draper Fisher Jurvetson

Draper Fisher Jurvetson (DFJ) is the only venture capital firm with global presence through a network of affiliated funds, with offices in more than 30 cities around the world and approximately $3.5 billion in capital commitments. DFJ's mission is to identify, provide capital for, and serve extraordinary entrepreneurs anywhere who want to change the world. Over the past twenty years, DFJ has been proud to back approximately 300 companies across a myriad of sectors including such industry changing catalysts as Hotmail (acquired by Microsoft), Baidu, Skype (acquired by eBay), United Online, Overture (acquired by Yahoo!), Interwoven, 411 (acquired by Yahoo!), Parametric, and Digidesign (acquired by Avid).

About Ripple

Launched in 2004, Ripple (formerly called ActiveMaps, Inc.) provides digital entertainment and news content in over 375 locations throughout Southern California and Hawaii. Headquartered in El Segundo, Calif., Ripple's expanding network currently reaches over 7 million unique customers every month. The Company's current distribution partners include Coffee Bean and Tea Leaf, Diedrich Coffee, Jiffy Lube, CBS Outdoor, Arden Realty, Kilroy Realty and G&L Realty. Ripple's media partners include ESPN, E! Entertainment, Yahoo!, CBS and Clear Channel.

For more information on Ripple, please visit www.rippletv.com .

Contact: Amy Orebaugh Terpin Communications Group (310) 821-6100 ext. 107 Email Contact