BroadSoft Receives INTERNET TELEPHONY Magazine's 2006 Product of the Year Award

Market Wire, January, 2007

BroadSoft, Inc., a leading provider of VoIP application software, announced today that Technology Marketing Corporation's (TMC®) INTERNET TELEPHONY® Magazine has named BroadWorks® Call Center as recipient of its 2006 Product of the Year Award.

BroadWorks Call Center provides an integrated, full-featured, hosted solution for managing customer contacts with all the benefits of the BroadWorks VoIP application platform's advanced voice and multimedia applications. With BroadWorks Call Center, service providers can offer businesses a hosted solution with the resiliency of a carrier-class platform, allowing companies of any size to build a comprehensive, feature-rich call center anywhere in the world -- without additional hardware, PC-resident software, or traditional phone lines.

"We are honored to receive recognition for our leadership and innovation of advanced VoIP applications," said David Bukovsky, vice president of products of BroadSoft. "BroadWorks Call Center is the result of our ongoing commitment to meeting user requirements for improved communications and increased productivity. This innovative solution makes it possible for companies of any size to set up one or multiple call centers with a single number, regardless of geographic location."

"INTERNET TELEPHONY is proud to bestow BroadSoft with the 2006 Product of the Year Award," said Rich Tehrani, TMC President and Editor-in-Chief of INTERNET TELEPHONY Magazine. "Each year, INTERNET TELEPHONY Magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements. BroadSoft has proven it is committed to quality and excellence while addressing real needs in the marketplace. We are proud to honor BroadSoft's hard work and accomplishments and look forward to more innovative solutions from the company in the future."

About BroadWorks Call Center

For service providers, BroadWorks Call Center delivers a comprehensive, hosted call center solution developed for the underserved small and medium enterprise (SME) market. Integrated with the BroadWorks platform, BroadWorks Call Center simplifies service packaging, eases customer adoption, and speeds up service rollout without the burden of customer premises equipment.

Key BroadWorks Call Center features include:

--  Call control functions: Auto Answer, Hold, Transfer, Conference, and
    Supervisor Escalation
--  Agent State control functions: Agent Login/Logout, Ready, Not ready,
    and Wrap Up
--  Auto screen pop-ups: Incoming calls pop up on a Web interface showing
    information associated with the incoming call
--  Real-time and historical reports: Agent availability, call duration
    and agent close times
--  Supervisor Barge In: Join calls in progress
    

ABOUT BROADSOFT

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com .

ABOUT INTERNET TELEPHONY MAGAZINE

Since the first issue in February 1998, INTERNET TELEPHONY is the only magazine that focuses on providing information on IP communications technologies. INTERNET TELEPHONY Magazine provides readers with the best information necessary to learn about and purchase the equipment, software, and services. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs and Miercom. The only BPA-audited publication that's 100 percent dedicated to providing the highest-quality content for the IP communications market, INTERNET TELEPHONY has 55,000 dedicated readers.

INTERNET TELEPHONY has been the VoIP Authority since 1998(TM). A full list of Product of the Year winners will be published in the February 2007 issue of INTERNET TELEPHONY Magazine ( www.itmag.com ).

ABOUT TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interactive Solutions, INTERNET TELEPHONY, SIP Magazine, and IMS Magazine. TMCnet, TMC's website, is the leading source of news and articles for the communications and technology industries. Ranked among the top 2,600 sites in the world by alexa.com*, TMCnet serves more than a million unique visitors each month. TMC is also the first publisher to test new products in its own onsite laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & Expo, The VoIP Developer Conference, VoIP Demo, IMS Expo, and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. For more information about TMC, visit www.tmcnet.com . ( *alexa.com is an amazon.com company that ranks websites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)