Roger Camp Appointed Chief Creative Officer at Riney

Market Wire, January, 2007

Publicis & Hal Riney today announced the appointment of Roger Camp in the newly created role of Chief Creative Officer. Camp officially joins the agency following several months of consulting, during which time he worked as a natural extension of the Riney leadership team. Camp was involved in the recent successful pitches for Altoids and Pinnacle Foods.

In this new position, Camp will lead the creative department, reporting directly to agency CEO, Karen Francis. He will work with Executive Creative Director, Jon Soto, and the rest of the agency's leadership team to build on Riney's recent new business momentum and further diversify its integrated creative offering.

"As the creative mind behind countless industry awards, Roger's talent speaks for itself and we're thrilled to bolster the agency's creative firepower with his skills and experience," said Francis. "With two new key accounts already under our belt this year, we're focused on continuing to deliver the kind of outstanding creative work that made these wins possible."

"Roger is a great asset to the agency's creative capabilities and a perfect choice to build on the incredible momentum we've had so far this year," added Maurice Levy, CEO of Publicis Groupe. "We're extremely excited about the opportunities that lay ahead for Riney."

Camp will oversee the full content creation and production offering from Riney, including advertising, design, interactive and brand entertainment. He will focus on execution of the agency's key strategic goals, including delivering brilliant creative work to its clients, developing media-neutral ideas and continuing to diversify its client roster.

"In working with Soto and the rest of the Riney team over the past few months I've seen what the agency is capable of," said Camp. "It's a fantastic opportunity, and I'm looking forward to continuing our new business successes and helping to drive the culture of the agency."

Most recently Camp was Creative Director at Fallon, where he developed acclaimed work for Holiday Inn brand and led the agency's latest foray into branded content with the Brawny Academy reality show. So far, both campaigns have received rave reviews, with the Brawny work at the top of many reviewers 'best of' list for its creativity and innovation.

Prior to Fallon, Camp was Creative Director at Wieden and Kennedy overseeing the agency's Coca-Cola business which included Diet Coke and Powerade, earning top honors in its category at the EFFIES and becoming a provocative case study for the agency. Camp also served as Creative Director on the Miller Brewing business including Miller High Life, and Nike Lab and ACG division of Nike, Electronic Arts, Amazon.com and others.

Before Wieden and Kennedy, Camp was Principal and Creative Director of CampArbues in San Francisco, a shop he founded with former client Eileen Arbues. Clients included E! Entertainment Network, Gordon Biersch Brewing and Critical Path.

Some of Camp's other award-winning work includes the launch of Adidas and Cnet while at Leagas Delaney, The Discovery Channel for Publicis & Hal Riney, as well as Cherry Coke, Little Caesars, Staples and the highly acclaimed work for Fox Sports and Outpost.com while at Cliff Freeman and Partners.

Camp's work has been regarded as some of the best of the last decade. Along with winning every major creative award many times over, including Best of Show at the Clios for an unprecedented two consecutive years, Camp has had the honor of winning more British D&AD awards than any American Art Director in the show's 45 year history. He has also been named top art director in the country by Boards magazine and been featured on Fox and VH1's Greatest Commercials of All Time.

About Publicis & Hal Riney

Hal Riney is a full-service creative boutique headquartered in San Francisco, wholly owned by Publicis Groupe, the world's fourth-largest communication group. Riney's advertising clients include well-known brands such as Sprint, WellPoint, Wrigley and Pinnacle Foods.

Media Contact: Michelle Musburger Communications Director Email Contact 415.293.2254