Omniture Named Market Leader in JupiterResearch Constellation Report

Market Wire, February, 2007

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it has been recognized as a leader for the third time by the JupiterResearch "Web Analytics Vendors" Constellation Report. Omniture received the highest rating for delivering overall Business Value to the marketplace as measured by experience, market share, technical support and high customer retention. The report, published on February 6th, evaluates enterprise Web analytics vendors' products, services and overall impact in the Web analytics industry.

"Dominating the marketplace with a significant share of the top 50 Internet properties as clients, Omniture has significant domain expertise across all major industry verticals, which it promulgates through its Best Practices Group and Omniture University," JupiterResearch noted in the report.

A testament to Omniture solutions' strength and flexibility, the JupiterResearch report notes, "With its latest release of SiteCatalyst 13, Omniture has simplified site and user administration by exposing more application features to end users and reducing need for vendors' intervention. Additionally, with the release of Omniture Genesis -- a new plug-and-play solution designed to decrease the complexity of measuring online marketing campaigns by automating the integration of third-party marketing applications -- Omniture greatly reduces the complexity often associated with third-party vendors' data integration."

"Omniture continues to lead the industry because of our focus on delivering significant business value that drives customer success. We are pleased to receive recognition," said Josh James, CEO and co-founder of Omniture.

The Jupiter Constellation is a vendor evaluation framework meant to help business executives make decisions about technology. Each vendor was evaluated using a weighted scorecard. Jupiter analysts based their evaluation on briefings with the vendors, inquiry and other contact with customers, consideration of deployments, executive surveys and other feedback from the field. The Constellation report is available online at www.jupiterresearch.com .

Third-Party Industry Analysts Cite Omniture as a Leader

Omniture is the only company recognized as a leader by the all of the following firms:

--  Leader in JupiterResearch Constellation, 2007

--  Leader in Forrester Wave Report, 2006

--  Leader in Gartner MarketScope for Web Analytics, 2Q06

--  On-demand Leader in IDC Web Analytics Software Application Forecast,
    2006
    

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University(TM). Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com

Note on Forward-Looking Statements

Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com . Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact: Andrew Watson 801.932.7386 Email Contact