The Wall Street Journal Online Partners With B-to-B Search Leader Business.com for Online Advertising
Market Wire, February, 2007
Business.com, the leading business search engine, directory and pay-per-click advertising network, today announced that it will be the exclusive provider of pay-per-click ads on search pages for The Wall Street Journal Online.
"We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results," said Jake Winebaum, CEO of Business.com. "The addition of WSJ.com to our growing advertising network provides our advertisers access to top business decision-makers."
"We selected Business.com because of their exclusive business-to-business focus and their ability to deliver the most relevant advertising content for our users," said Gordon McLeod, president of Dow Jones Online. "This partnership provides a great opportunity for b-to-b advertisers in the Business.com network to appear in our search results."
Business.com only accepts advertisers offering business-to-business products and services, ensuring the delivery of the most contextually relevant sponsored search results on partner sites in the advertising network. The company's pay-per-click advertisers are displayed both on the Business.com Web site and on the sites that make up the Business.com Advertising Network. This business-focused, pay-per-click advertising network reaches more than 30 million unique visitors per month across more than 100 online business destinations, including industry leaders Forbes, BusinessWeek, Entrepreneur, Hoovers, Financial Times and now The Wall Street Journal Online.
About Business.com
Business.com ( http://www.business.com ) is the leading business-to-business search engine, directory and pay-per-click advertising network. Founded in 1999, Business.com was recently named in the Inc. 500 and BtoB magazine's Media Power 50.
Headquartered in Santa Monica, Calif., its investment partners include Benchmark Capital, Institutional Venture Partners, Evercore Partners, Reed Business Information and McGraw-Hill.
About The Wall Street Journal Online
The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 811,000 subscribers worldwide as of the fourth quarter of 2006.
In 2005, the Online Journal received a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science Service for the third consecutive year. The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.
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Media Contacts: Business.com Colleen Campbell Slack Barshinger 312-970-5881 Colleen.Campbell@slackbarshinger.com Dow Jones Online Christine Mohan Director, Public Relations 212-416-2114 christine.mohan@dowjones.com
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