Ericsson will deliver commercial end-to-end IPTV solution to Vodafone Iceland

Market Wire, February, 2007

Vodafone Iceland has selected Ericsson (NASDAQ: ERIC) to deliver an end-to-end IPTV solution to consumers in Iceland.

Ericsson will deliver the full IPTV solution and end-to-end systems integration services to Vodafone Iceland. The integrated solution will be the first step in the evolution toward converged multimedia end-user services based on Ericsson IP Multimedia Subsystem (IMS).

Gestur G. Gestsson, CTO, Vodafone Iceland says: "The IPTV system from Ericsson will enable user interaction, for example voting, with traditional TV programs. Together with voice services and the internet over broadband networks, this IPTV solution is a complete Triple Play service. We believe that this gives great advantages for our subscribers."

Mikael Bäckström, President of Ericsson Nordic and Baltics says: "We are proud to deliver and integrate our IPTV solution to Vodafone Iceland. Vodafone Iceland will have our full end-to-end IPTV system in their network and we are exited about this cooperation. This will further strengthen our relationship with Vodafone Iceland."

IPTV is about using an IP-based distribution platform for delivery of digital services to TV screens of any shape or form. The goal is to make all devices - TV, mobile phone and PC - interoperable. By subscribing to Vodafone Iceland's IPTV offering, users will benefit from this interoperability as well as personalization and interactivity. Vodafone Iceland is an Icelandic independent company with a single brand license franchised from the Vodafone Group.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at: www.ericsson.com

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