Dover Saddlery Announces Grand Opening of Charlottesville, VA Store

Market Wire, March, 2007

Dover Saddlery Retail, Inc., a wholly-owned subsidiary of Dover Saddlery (NASDAQ: DOVR), announced today that the Grand Opening of its new Charlottesville, Virginia store will take place April 13-15. Equestrians are invited to join in the Grand Opening celebration starting with a ribbon-cutting ceremony at 9am on Friday, April 13.

During the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. All the leading brands will be represented, including Ariat, Bates, Charles Owen, Essex, GPA, Grand Prix, HDR, Hermes, Herm Sprenger, Hug, Jaguar, Joules, Mikmar, Mountain Horse, Passier, Pessoa, Pikeur, Rambo, Rhino, Stubben, Tad Coffin, Taka and Tailored Sportsman.

"We believe that previous Dominion Saddlery store customers in the Charlottesville area will be delighted with the new look of the store and the expanded selection of equestrian merchandise we will be offering," said Stephen L. Day, president and CEO of Dover Saddlery. "We are also pleased to be able to offer our Dover Saddlery mail order customers the opportunity to shop in a local Dover Saddlery retail store."

Following the Grand Openings in Chantilly and Lexington, Charlottesville is the third Dover Saddlery Store to be opened in Virginia. The store is currently open during remodeling and refurbishing in preparation for the Grand Opening.

For more information including hours and directions go to www.DoverSaddlery.com . To order a free Dover Saddlery catalog call 1-800-989-1500.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is the largest direct marketer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com .

Janet Nittmann Email Contact Tel 978-952-8062 x218