Health Benefits Direct Announces Addition of Aetna Coverage to Health Insurance Portal

Health Benefits Direct Corporation (OTCBB: HBDT), a leading innovator in the direct marketing and distribution of a wide range of health and life insurance products to individuals, today announced that Aetna has joined Health Benefits Direct's online insurance portal as an official health insurance carrier partner. The addition of this leading provider expands the company's consumer selection to include coverage availability from four of the largest major medical insurance carriers in the nation.

"Selective carrier mix expansion is a key component of our organic growth plan, and this addition marks a significant achievement in the ongoing development of our interactive online insurance agency," said Alvin H. Clemens, Executive Chairman and Chief Executive Officer of Health Benefits Direct. "Our business strategy is to emphasize premier health coverage through optimal networks of leading hospitals and doctors. Carriers like Aetna offer an optimal selection of geographic network coverage, which enables Health Benefits Direct to offer high quality major medical insurance plans at cost-effective rates, nationwide."

Health Benefits Direct acts as an independent agent, selling health and life insurance and related products on behalf of a number of unrelated insurance carriers to a growing market characterized by declining group coverage for health and life insurance benefits. The accelerating decline in group coverage is in turn driving increasing demand for individual insurance coverage throughout the market. By combining the speed and efficiency of the Internet with the comfort of speaking to a knowledgeable live agent, Health Benefits Direct's interactive online marketplace and unique sales model appeals to leading carriers looking to expand their reach to a growing population of uninsured Americans.

In addition to Aetna, Health Benefits Direct's major medical insurance carriers include Humana, Inc., United Healthcare (underwritten by Golden Rule Insurance Company) and Assurant Health. The company offers life insurance through Fidelity Life and American General (an AIG Company). Indemnity, short term major medical, and critical illness insurance is offered through various additional partners.

About Health Benefits Direct Corporation

Health Benefits Direct Corporation is an insurance agency that operates an interactive online marketplace and contact centers enabling consumers to shop for, compare, and purchase individual health and life insurance and related products for individuals and families. Health Benefits Direct's sales platform combines its proprietary, integrated online technology and dialing application to connect consumers who express an interest in purchasing health or life insurance or related products with its knowledgeable, licensed agents housed in one of its contact center locations. www.hbdc.com or www.healthbenefitsdirect.com

Safe Harbor Statement

In addition to historical facts or statements of current condition, this press release contains forward-looking statements within the meaning of the "Safe Harbor" provisions of The Private Securities Litigation Reform Act of 1995, including statements regarding the company's carrier relationships, product offerings and business strategy. Forward-looking statements provide Health Benefits Direct's current expectations or forecasts of future events. Actual events could differ materially from those reflected in these forward-looking statements, such as if Health Benefits Direct is unable to effectively implement any new carriers or products or maintain its existing carrier relationships or products, or to effectively execute its business strategy in general. Given these risks and uncertainties, any or all of these forward-looking statements may prove to be incorrect. Therefore, you should not rely on any such factors or forward-looking statements. Health Benefits Direct undertakes no obligation to update publicly any forward-looking statement.

Contact: Melissa Dixon The Piacente Group Tel: 212-481-2050 Email: Email Contact