Local Interactive Advertising Firm Welcomes Brad Cooper as Vice President, Media Operations

Market Wire, April, 2007

WebVisible, a leading software and technology provider to the local online advertising industry, today announced that Brad Cooper has joined the company as Vice President, Media Operations. Brad is a veteran interactive marketer for Fortune 500 brands, including Apple, Quantum and MGM Studios, where for the past 15 years he has applied his sculpted results-driven campaign management approach to the interactive marketing programs of these industry leaders.

"Coming from large national advertisers we had, in many cases, multi-million dollar interactive advertising budgets at our disposal," said Brad. "This allowed us to do lots of testing and employ the very best tools, techniques and technologies in our campaigns. My goal is to help WebVisible take this concept to our small business and local advertiser customers to help them dramatically grow their business in a cost-effective and scalable way."

At WebVisible, Brad will lead his Media Operations team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for WebVisible's global small business customers and resellers, operating in concert with Geneva, our proprietary campaign creation, management and optimization software platform.

"Brad is an interactive guru and a tremendous asset to our team," said WebVisible's CEO, Kirsten Mangers. "In working with our media providers in search, display and advanced media platforms, Brad brings a genuine Midas touch to our collective efforts in raising the bar for local interactive advertising."

Previous to WebVisible, Brad is credited with bringing a successful new model of interactive advertising to the internationally recognized non-profit organization World Vision, as their Director of Interactive Advertising since 2003.

Brad holds a Bachelor of Science degree in Marketing and Management from the University of Virginia. He lives in Irvine, California with his wife and son.

About WebVisible(TM)

Established in 2001, WebVisible is a leading software and technology provider to the local online advertising industry, named Emerging Software Company of the Year by the Technology Council of Southern California.

Our proprietary software, Geneva, is a scalable platform for creating and managing local interactive advertising products. We integrate directly with a network of over 30 top search engines including Google, Yahoo! and Ask. WebVisible provides an exchange between private label resellers of our local advertising products, search engines, and other online media providers, creating one of the largest independent exchanges of its kind. WebVisible's technology automates the account management, media provisioning, bid, budget, and reporting processes, allowing an affordable, turn-key online advertising solution for local businesses all over the world.

WebVisible's service suite includes local search marketing, locally-targeted banner advertising, fixed placement ads, profile and landing page technologies, and call-related services packages. All products are privately branded and sold by a growing list of resellers in the yellow pages, newspaper and online marketing industries.

For more information, please visit www.webvisible.com or call (949) 502-5757.

Subscribe to a blog feed at www.webvisible.com/blog

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact: David Reeve WebVisible (949) 502-5766 Email Contact

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here

Content provided in partnership with Market Wire