Eloqua Joins the Charter Class of Salesforce.com's AppExchange Incubator

Salesforce.com AppExchange Incubator -- Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that it is a member of the charter class of the first salesforce.com AppExchange Incubator. Eloqua provides on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step.

"We are excited to be a part of the AppExchange Incubator program and to now further leverage the expertise of salesforce.com to accelerate our on-demand initiatives," said Joseph Payne, CEO of Eloqua. "With access to the Salesforce.com Platform and other invaluable business services, we can increasingly offer B2B marketers on-demand applications and best-practices expertise for maximized marketing accountability, effectiveness and efficiency."

"Through the AppExchange Incubator we are working with partners like Eloqua to foster the next level of on-demand innovation," said Rene Bonvanie, SVP and GM, AppExchange and developer marketing, salesforce.com. "Bringing together startups with brand new on-demand initiatives and established ISVs and SIs who are accelerating their on-demand capabilities in the incubator is creating a community of collaboration and success that wouldn't be otherwise possible."

Eloqua offers integrated demand generation applications for businesses that expect measurable results from their marketing efforts. With an on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, Web site analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

As part of the AppExchange Incubator, Eloqua has access to a full package of business services, including access to the Salesforce.com multi-tenant platform, technology infrastructure, product development, sales and marketing support, and fundraising and business development assistance. The AppExchange Incubator will allow entrepreneurs and established companies to capitalize on the expertise salesforce.com has acquired as the worldwide market and technology leader in on-demand business services.

The AppExchange Incubator is a key component of the salesforce.com circle of success for developers and partners: powerful and easy-to-use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community innovation; the Salesforce.com Developer Network providing the tools and resources for application development and creation; the Salesforce.com platform, to address customization and integration needs; and the AppExchange and AppStore as a global marketplace and directory.

About Eloqua Corporation

Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With the leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America and in London. For more information, please visit www.eloqua.com or call 866-327-8764.

MEDIA CONTACTS: Laurie Azaria Klausner Eloqua Corporation 617.359.5238 Email Contact www.eloqua.com Mandy Keith Davies Murphy Group, Inc. 781-418-2421 Email Contact www.daviesmurphy.com