BroadSoft Receives 2007 IMS Leadership Award From IMS Magazine

BroadSoft, Inc., a leading provider of VoIP application software, announced today that Technology Marketing Corporation's (TMC) IMS Magazine has named BroadSoft a recipient of the 2007 IMS Leadership Award for its BroadWorks® IMS Product Portfolio . The award recognizes companies with products or services that have made major contributions to the advancement of the IMS industry.

The IP Multimedia Subsystem (IMS) framework is critical to the delivery of multimedia applications by service providers over converged network architectures. By unifying fixed and mobile infrastructures through IMS, BroadSoft's BroadWorks platform allows both wireless and wireline service providers to deliver the same advanced applications over landline, mobile or residential broadband networks. These service providers also gain an open, IP-based infrastructure for next-generation application delivery and network convergence.

"We are honored to be the recipient of the first IMS Leadership Award from IMS Magazine," said Scott Wharton , vice president of Marketing for BroadSoft. "BroadWorks is consistently the IMS platform of choice in next-generation network deployments around the globe.

"Two years ago when we announced the BroadWorks platform as the first commercially available VoIP application technology that is IMS compliant, BroadWorks had already been operationally deployed by two of the world's leading infrastructure providers, Ericsson and Lucent," Wharton added. "Now our IMS partners also include BEA , Huawei and Italtel."

BroadWorks Advantages

The BroadWorks platform has been deployed in multiple IMS incumbent networks worldwide. BroadWorks applications function independently of the underlying network -- extending the service reach and simplifying operations for service providers. In an IMS architecture, third-party applications, such as presence, can be easily integrated with BroadWorks' rich feature set, which allows service operators to create new, differentiated services. The BroadWorks IMS Product Portfolio is comprised of an Application Server Complex (application, network, conferencing, web and call detail servers) and a Media Resource Function to deliver voice and video services.

"IMS Magazine is the leading resource for IMS and it is fitting to establish an award to recognize those companies that are launching the products and services that will transform the industry," stated Rich Tehrani, president of TMC. "Honoring BroadSoft is our way of recognizing them as a leader in the IMS market."

ABOUT THE BROADWORKS PLATFORM

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked as one of the top .003 percent of Web sites in the world by alexa.com*, TMCnet serves an average of nearly two million unique visitors each month**. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Communications Developer Conference, IMS Expo and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet. **According to Web Trends.)

ABOUT BROADSOFT®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com .

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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