SUN and Hooters Spice Up Art of War 2

Market Wire, May, 2007

SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that Hooters Restaurants has come on board as another Sponsor for Art of War 2 scheduled for Friday May 11th 2007 in Austin, Texas at the Austin Convention Center.

According to Chantel Romero, Regional Marketing Manager for Hooters, "We were very excited to be a part of SUN's Art of War inaugural event in Dallas on March 9th and look forward to the upcoming event on May 11th, as well as future Art of War events."

Hooters has had great success in their association with the Mixed Martial Arts (MMA) industry, hosting many of the sport's biggest pay-per-view events via closed-circuit in the restaurants, mostly to packed houses and record sales. By hosting such major MMA events, Hooters has found that aligning themselves as a leader in this fast-growing and exciting sport gives them a chance to extend the scope of their demographic clientele as well as brand themselves as "the sports destination spot." Hooters is showcasing the Art of War 2 on their home page that can be seen at www.hooterstexas.com/index.html

SUN CEO, CJ Comu stated, "Hooters is a great organization that provides a wonderful environment and a festive atmosphere. SUN enjoys having the promotional and working relationship with Hooters and their excitement in showcasing our MMA Events."

The Austin Convention Center, in the heart of downtown, is also the home of the Austin Toros, of the NBA Development League. With a capacity of around 3,500, Comu feels the intimate seating environment will be a big plus for fans. "No question, there isn't a bad seat in the house," said Comu. "We expect a rowdy, capacity crowd. Austin has a long tradition of having great sports fans and we look forward to our first event there."

SUN is delighted to welcome Hooters to its growing list of Sponsors.

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN ( www.sunorganization.com ), Art of War ( www.artofwarlive.com ) and International Fighters Association ( www.ifapro.com ) are pending trademarks.

About Hooters:

Texas Wings, a franchise of Hooters of America, Inc., opened its first store in 1989 at the Historic West End in Dallas, Texas. With all of the rights to Texas, Texas Wings owns and operates 41 stores and is still going strong! For more info on Hooters visit www.hooterstexas.com/index.html

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact: CJ Comu Chairman/CEO SUN Sports & Entertainment Inc. cj@sunorganization.com www.sunorganization.com Chantel Romero Regional Marketing Manager Hooters Restaurant Group - Texas cromero@texaswings.net www.hooterstexas.com/index.html

 

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