Winning Colours(R) to Be Carried by Benjamin Moore's JC Licht Stores

Market Wire, May, 2007

Winning Brands Corporation (PINKSHEETS: WNBD) www.WinningBrands.ca announces that its environmental clean-up solution has been approved by Benjamin Moore for sale in its JC Licht retail group, a leading retailer of paints and decorating services in the mid-west. The growing presence of Winning Colours® Multi-Cleaner in stores of the Benjamin Moore retail family represents an increasingly solid foundation for Winning Brands in its target sector.

Long respected as a premium brand, the Benjamin Moore organization was purchased by Berkshire Hathaway in 2000 and has benefited from the arrangement to become one of the most highly regarded names in the industry. Lorne Kelly, Sales Manager for Winning Colours® Multi-Cleaner, considers it increasingly likely that Winning Colours® can become a household name amongst consumers and retailers across the USA. "We appreciate this vote of confidence in Winning Colours® Multi-Cleaner by the Benjamin Moore organization. It means a lot that they would like to carry the product in their corporately owned retail stores," says Kelly. "The high quality of Winning Brands' emerging distribution and retailing relationships is a good sign for the company's future," says Winning Brands' CEO Eric Lehner.

Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in North America for consumer and industrial markets. Winning Brands' full product range includes a variety of environmentally responsible alternative cleaning solutions, including its non-toxic Solvent Free Solutions(TM) alternative to Perchlorethylene used in Dry Cleaning and KIND(TM) Laundry Products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. KIND(TM) is a registered trademark of Niagara Mist Marketing Ltd.

Information: Winning Brands Corporation Office Direct (705) 737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca