Axis Technologies, Inc. CEO to Discuss Company's Proprietary Energy Saving Lighting Technology Live on MN1.com Today at 11:45 CDT

Market Wire, May, 2007

Axis Technologies Group, Inc. (PINKSHEETS: AXTG) announced today that Jim Erickson, CEO of Axis Technologies, will be discussing the company's innovative and proprietary fluorescent lighting ballast which automatically dims and increases brightness of fluorescent lighting depending upon ambient lighting. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area. Lighting rebates for the DDH Ballast are now being offered by local utilities as an incentive for commercial and residential consumers to reduce electrical consumption and reduce the associated energy costs.

To learn more about Axis Technologies Group, Inc. and its investment opportunities, log on to www.mn1.com on May 9, 2007 at 11:45 PM CDT.

Send an e-mail to ir@axistechnolgyinc.com to receive company press releases and industry updates.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( www.axistechnologyinc.com ) conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

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