BrightShare Deals Wild Jack's Play4Fun Blackjack to Mobile Content Aggregators

Market Wire, May, 2007

BrightShare ( www.brightshare.com ), a leading online and mobile affiliate network in the interactive casino market, announced today that it is offering a new mobile program for content aggregators via Wild Jack Mobile Casino's ( www.wjmc.com ) Play4Fun version of Classic 21 BlackJack.

After signing up for this unique program, aggregators will receive the popular game on the Microgaming/Spin3 platform and can retail the casino-style game to end-users at their set price. A second round of revenue can be generated when the mobile content aggregator's clients convert to the real money casino. In this case, they stand to reap even more rewards on BrightShare's lucrative six-level revenue share program, up to 40% commission structure.

Lloyd Apter, Program Manager of BrightShare, commented, "Our Play4Fun BlackJack offering is an innovative business model. WJMC is the leading mobile casino in the UK. Aggregators looking to expand their reach can sign up for this program with absolutely no financial commitment, but, in the same light, can realize revenue growth."

Nicc Lewis, UK Country Manager for Wild Jack Mobile Casino, said, "This will push our availability to the next level while letting other businesses gain revenues due to the innovative revenue sharing business model. Wild Jack Mobile Casino is always looking for ways to push the envelope in terms of accessibility, user experience and supporting its partners. The success of a truly great mobile casino can now be shared."

Classic 21 BlackJack was chosen because BrightShare felt that blackjack is highly popular amongst mobile gamers and can successfully compete as a stand-alone game. In addition, the game comes complete with many features that one would have at a brick and mortar casino and since aggregators offer only a Play4Fun version there are no legal concerns.

"Since day one, BrightShare has always offered top quality service coupled with revenue generating programs. Our six-level revenue share program is well regarded and we recently added a flexible CPA/CPM model that is showing very strong growth. I anticipate that the Play4Fun BlackJack offering will follow suit and become a major revenue generator for savvy aggregators," said Lloyd Apter.

About BrightShare

Founded in 2002, the BrightShare Network is a leading online casino affiliate program, and offers among the highest commission levels in the industry. BrightShare works exclusively with the Jackpot Factory Group and is fully devoted to the success of its affiliates. For more information, please visit us at www.brightshare.com .

About WJMC

Wild Jack Mobile Casino (WJMC) is among the first fully functional mobile casinos providing mobile phone users the ability to play exciting casino games directly and instantly from their handsets. WJMC is an extension of the successful online entertainment and gambling website www.wildjack.co.uk , which has been providing high quality online gambling experiences to players since 1999. Wild Jack Gaming (including poker, mobile and casino) has paid out over $900 million in winnings since its launch and is dedicated to providing its players with safe, enjoyable and highly credible gambling experiences in both the web and wireless environments. For more information, please visit us at www.wjmc.com .

Responsible gaming

WJMC is committed to responsible gambling. WJMC takes its social responsibilities seriously. It is proactive in preventing under-age play and in providing assistance and support to members who develop gambling problems.

Press Contacts BightShare Lloyd Apter Program Manager Email Contact WJMC Andrew Durkin/Sarah Bedwell MUSTARD PR Tel: + 44 (0) 1628 502601 Email: Email Contact / Email Contact