Claritas Announces Release of 2007 Demographic Update

Market Wire, May, 2007

Claritas Inc., the premier provider of intelligent marketing information and target marketing services, has once again become the first data provider to release updated 2007 demographic estimates and 2012 projections for all U.S. markets, including estimates for the first time that cover areas impacted by Hurricane Katrina, the company announced today.

The update reflects the U.S. population as of Jan 1, 2007, which stands at 301,045,522 people within 113,668,003 households. For 2012, Claritas projects that the population will grow by 4.61 percent to top out at nearly 315 million. The update also shows that the nation's Hispanic population continues to grow significantly and now represents 14.9 percent of the total population, up from 12.6 percent in 2000.

Mike Mancini, Claritas Vice President for Data Product Management, said this type of demographic data is part of a phased release that began with the release of a series of data sets on the Claritas product websites -- SiteReports.com and MarketPlace.NET -- in early April, and when completed later in the year will total 18 reports and 15 maps.

"This release process is designed to make the data available as soon as possible, while maintaining Claritas' commitment to accuracy and reliability," he said, adding that the inclusion of the Hurricane Katrina population estimates underscores this commitment.

Mancini said the Katrina displaced population, which was estimated using both FEMA flood/damage maps and Red Cross data on destroyed housing, totaled 783,000.

"Demographic estimation in the Katrina impact areas remains a significant challenge, but Claritas will continue to work with the Census Bureau and local data experts to stay on top of this still changing situation," he said.

To learn more about Claritas' 2007 Demographic update , follow the indicated links for information about our methodology and industry recognized applications .

About Claritas

Since 1971, San Diego-based Claritas has been the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. Its target marketing services are aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers industry-leading consumer segmentation systems, consulting services and marketing software applications for site location analysis, advertising sales and customer targeting. Claritas is a division of the Nielsen Company (formerly VNU), a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. To learn more about Claritas and Nielsen products and services visit their web sites at www.claritas.com and www.nielsen.com .

Contact: Stephen F. Moore Claritas Inc. 858-677-9634 Email Contact