Send Word Now and Crisis Management International Partner to Provide Comprehensive Crisis Preparedness Planning

Send Word Now , the leading provider of on-demand alerting and response services, today announced a partnership with Crisis Management International , a global consulting firm for strategic crisis management planning. Together, the companies will work with customers across a variety of industries to help them create effective crisis management plans, and put in place the appropriate alert and response technologies needed to support these plans.

"Most crises don't come out of the blue, they're foreseeable," states Bruce Blythe , founder and CEO of Crisis Management International. "Because we've worked with so many companies in crisis over the years, we know the scenarios and can help them prepare for the unexpected. At CMI, we realize how critical it is to have a fast and effective alert and response system in place for communications during a crisis; this is why we partnered with Send Word Now -- they are the best in the business."

Send Word Now Co-founder and Chief Strategy Officer, Michael J. Sher , adds, "Crisis management is a combination of smart strategies and the right technology to implement them. CMI and Send Word Now have complimentary synergies, so the fit was obvious from day one -- each of us rounds off the other's offering."

Send Word Now and CMI have produced an educational webinar titled, " Implementing a Mobile Crisis Communications Strategy: Five Things Security Directors Need to Know."

Topics discussed include:

-- Crisis management procedures for campus security directors
   - Field-tested methods to defuse threatening situations
   - Components of a best-practices workplace violence program
   - Cutting edge methods for mass emergency notification
   - Strategic crisis leadership: making good decisions during chaos
   - Methods to establish a new "normal"

-- Steps for implementing mass alert and response management services
   like Send Word Now in your campus crisis management plan

-- Field force mobilization using Palm Treo devices, allowing immediate
   access to key communications tools outside of the command center

To listen to the on-demand webinar, visit: http://www.sendwordnow.com/events.aspx .

About Send Word Now

Send Word Now is the leading provider of on-demand alerting and response services driving effective communication during time sensitive situations. The easy-to-use, web based services are used by corporations, government agencies, and educational institutions to ensure fast, effective, two-way communication in real-time, ensuring continuity during time sensitive events -- anywhere, anytime, regardless of location, device or connection. The company is headquartered in New York City. More information about Send Word Now can be found at www.sendwordnow.com . Send Word Now. Get Word Back. See the Results.

About Crisis Management International

Crisis Management International, Inc., a global consulting firm headquartered in Atlanta, Georgia, helps organizations prepare for and manage the unexpected by offering strategic crisis management planning and related consulting services. With its roots in the crisis response business, CMI has first-hand experience dealing with all types of crises including: 9/11 (200 companies), Hurricane Katrina, Oklahoma City Bombing, 1993 World Center Bombing, workplace shootings, fires, earthquakes and reputation scandals. Since the company began in 1988, CMI has been at the forefront of corporate crisis management and has helped hundreds of organizations prepare and respond to thousands of crises. For more information, please visit www.cmiatl.com .

Send Word Now and Send Word Now Alert Services are trademarks of SWN Communications Inc.

Contact: Maria Doyle Red Javelin Communications, Inc. 781-964-3536 maria@redjavelin.com www.redjavelin.com