Matthew O'Grady Named President of Claritas

Market Wire, May, 2007

Matthew O'Grady has been named President of Claritas, a service of The Nielsen Company and the premier provider of intelligent marketing information and target marketing services. The announcement was made today by Susan D. Whiting, Executive Vice President of The Nielsen Company. O'Grady, based in New York, succeeds Robert Nascenzi, who resigned last month.

O'Grady, 46, has been with Claritas since 1990. He was previously Executive Vice President of Sales and Service at Claritas, responsible for managing all client relationships.

"In his 17 years with Claritas, Matt has successfully established solid relationships with both clients and employees to benefit the strategic growth and direction of the service," said Whiting.

Before joining Claritas, O'Grady was Group Vice President for Sales and Product Management at San Diego-based National Decision Systems, which subsequently merged with Claritas in 1999.

O'Grady holds a Bachelor of Science degree from the University of California at Santa Barbara.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 41,000 employees and is active in more than 100 countries, with headquarters in Haarlem, The Netherlands, and New York, USA. San Diego-based Claritas is the pre-eminent source of accurate, up-to-date marketing information about people, households and businesses within any geographic area in the United States. It offers industry-leading consumer segmentation systems, consulting services and marketing software applications for site location analysis, advertising sales and client targeting. For more information please visit: www.nielsen.com .

Contact: Stephen F. Moore 858-677-9634 Email Contact

 

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