The Mortgage Store Online Debuts Home Loans Portal, Education

Whether buying a first home or fulfilling a dream of owning a vacation home, or looking to invest in commercial property, a new lending portal makes online mortgage shopping simpler, faster, and even more secure for buyers throughout Canada. The Mortgage Store Online's enhanced new web portal gives mortgage shoppers a quick and simple way to apply for home loans, calculate and compare mortgage rates, and access licensed mortgage brokers more quickly than ever.

"People typically don't expect to hear back from a mortgage broker right away," says Joseph Janovich, cofounder and partner. "With easy access via our Web site, customers now have their mortgage loan needs taken care of in the same or next business day."

The Mortgage Store Online has launched an extensive resource library so mortgage shoppers can be sure their mortgage decisions lead to a sound investment. Borrowers will find more than 200 articles focused on mortgage education with advice and tips on home loan options, loan descriptions, and tips, qualification criteria and interest rates, plus mortgage calculator tools and application forms. The Store's mortgage glossary is yet another benefit -- a guide to ensure borrowers and lenders are speaking the same language. Visitors can explore a full library of mortgage resources, and even listen to their mortgage tips podcast shows online.

"The Mortgage Store Online provides the web tools, access, application and rapid approval process today's home mortgage shoppers want. They'll also find what they need -- trusted service and experience from mortgage industry veterans, says Janovich.

"Our new educational services and ease-of-access to home loans and mortgages are online extensions of the real world customer-focused business we've developed over twenty years," he said. "Mortgage know-how and service have always been important to our front-door customers ... and it's proving just as critical to online consumers. They need reliable mortgage options and the same high level of service from a secure, trusted source.

"We're confident that our service and service history far surpass the multitude of offerings made by the mass of newcomers, those here today... but likely, gone tomorrow," Janovich added.

The Mortgage Store Online offers a range of benefits, including:

--  Customer service, consultation -- Access to lots of lenders means
    homebuyers can enjoy excellent service without obligation -- consult a
    licensed mortgage agent without the hassle of dealing with an outsourced or
    fee-based 'middleman.'
--  Sound mortgage options -- Access hundreds of loan programs -- new home
    loans, home mortgages, home equity, and more. Many homebuyers qualify
    regardless of credit history, debt load or income documentation.
--  Range of Needs, Selection -- Home loans and library tools apply to
    first-time homebuyers, current homeowners and investors. Explore home loans
    and home mortgages for finance, refinancing, vacation homes, debt
    consolidation, and investment property.
--  Mortgage tools, resources -- Library, tools, resources and RSS feeds
    to articles, advice, tips, mortgage calculators... compare rates, consult
    the glossary and more.
--  Investment, Commercial Resources -- Find investment property loans,
    commercial mortgages and commercial lending resources.

Learn more about The Mortgage Store Online's new home mortgage programs , and home equity and refinancing programs .

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About The Mortgage Store Online

With headquarters in Ontario, Canada, The Mortgage Store Online is licensed to provide home and commercial mortgage loans in most Canadian provinces (excluding Quebec and the Territories). Founded by veteran mortgage broker Joe Janovich, The Mortgage Store Online couples 'real world' experience, industry relationships, customer service and secure technology with the convenience of the Web. For more information, visit www.themortgagestoreonline.com or call 866-880-2577.

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Press Contact: Sarah Janovich Marketing/Media Relations The Mortgage Store Online 519.537.5925 Email Contact