Left Behind Games Launches New In-Game Advertising Program With Dell and Jeep Leading the Way

Market Wire, May, 2007

Left Behind Games Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements are advertising in LEFT BEHIND: Eternal Forces (TM), a top-selling inspirational PC video game.

For many years, video games were largely out of the reach of advertisers. With groundbreaking technology from Double Fusion and others, traditional advertisers are taking advantage of the opportunity to target specific consumers through video games.

"The ads in our games actually enhance the gaming experience. Billboards in our virtual creation of New York City are brought alive with ads similar to those seen in real life," says Left Behind Games' CEO, Troy Lyndon. "Foreseeing the growth of in-game advertising, we have engineered hundreds of ad opportunities which can be updated weekly, either dynamically or via our automatic update-game feature."

Left Behind Games expects to generate significant revenue as a result of advertisers interested in following in the footsteps of Dell and Jeep, who have committed thousands for in-game advertisements.

Double Fusion states that advertising revenue potential in the video game audience is projected to grow as large as $1.5 billion in less than four years. According to eMarketers, gaming generates over $10 billion in annual sales of over 250 billion units in the United States. Video games are becoming a full-fledged advertising channel. eMarketers goes on to comment, this year, advertisers will increase spending in games by 45%, to $502 million, giving this advertising venue the title "mass market." It's estimated that video game advertising will grow nearly 23% a year over the next five years. The main reason? Everyone is playing.

The realistic skyscrapers in LEFT BEHIND: Eternal Forces have advertising real estate of 122 billboards in 40 game levels. Already one of the best-selling inspirational games ever made, Eternal Forces is now also one of most innovative examples of in-game advertising the game industry has seen.

For more information, visit www.leftbehindgames.com or www.eternalforces.com .

ABOUT LEFT BEHIND GAMES

Left Behind Games Inc. was founded in October 2001 for the purpose of developing games based upon the popular LEFT BEHIND book series. The mission of Left Behind Games is to become the world's leading independent developer and publisher of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences.

ABOUT DOUBLE FUSION

Founded in 2004, Double Fusion is the leading independent provider of dynamic in-game advertising. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com . Double Fusion is a registered mark of Double Fusion, Inc.

LEFT BEHIND is a trademark of Tyndale House Publishers, Inc. that has been registered in the U.S. and other countries. ETERNAL FORCES is a trademark of Left Behind Games Inc. in the U.S. and other countries. All rights reserved.

Safe Harbor Statement under the U.S. Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements which express the current beliefs and expectations of Left Behind Games' management, including the expectation of improved sales of the company's products. Such statements are subject to a number of known and unknown risks and uncertainties that could cause Left Behind Games' future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Other important factors that may cause actual results to differ materially from the forward-looking statements are discussed in the "Risk Factors" section and other sections of Left Behind Games' Form 10-KSB for the year ended March 31, 2006, which is on file with the Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they are made and the Company undertakes no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future developments or otherwise.

MEDIA CONTACT: Annette Brown Left Behind Games Inc. 951-894-6597 ext. 363 Email Contact INVESTOR RELATIONS: Jon Cunningham Aurelius Consulting 407-644-0758 Email Contact